12-Month AI Implementation Membership
Build the business context AI needs, then use pre-built skills, plugins, workflows, automations and agents across content, visibility, offers and everyday business work.
You will still create content. Content is one output of the bigger system, not the whole programme.
Join Content Catalyst Explore what you will build ↓Next live installation sprint
Three live 90-minute sessions on 2, 3 and 4 September.
Before the sprint, you will receive your welcome onboarding pack, including the Business DNA and Brand DNA generators, so you can get started.
Then keep installing AI systems through the live sessions each month.
The AI Brain for Business gives AI the context. The AI Workspace gives it governed ways to work. Skills, workflows, automations and agents expand what it can help you implement.
Content Catalyst gives you pre-built capabilities, training, updates and live support so you can keep improving how AI helps inside your business.
Want a starting point for your current marketing priorities?
Take the Free Marketing ScorecardContent Catalyst
Content Catalyst is a guided AI implementation program. It begins with three live 90-minute sessions to build your Business DNA, Brand DNA and AI Workspace.
After the Sprint, Deb Szabo guides you through three live sessions each month as you implement Skills, Plugins, workflows, automations and agents in your business.
See how Content Catalyst works โFor business owners and their teams who want practical AI systems built for their business, giving them back capacity for the work that matters.
Your first step
Your first step inside Content Catalyst is a guided three-day live Sprint. Together, weโll capture the essential knowledge behind your business and brand, then organise it into an AI Workspace that Claude, ChatGPT or Codex can work from.
Day 1 ยท Wednesday 2 September
Capture the business knowledge your AI needs to understand what you do, who you help and how you communicate it.
Day 2 ยท Thursday 3 September
Define how your brand should sound, feel and show up, then pressure-test your current visuals against that direction.
Day 3 ยท Friday 4 September
Organise your knowledge files and set up a folder structure that helps AI find the right information, know which version is current and save new work in the right place.
Because the folders and files belong to you, you can use the same workspace across Claude, ChatGPT, Codex and other compatible AI tools.
Aligned with Googleโs Open Knowledge Format and built using the ICM method.
Give AI the right context
The better AI understands your business, the more useful it becomes.
Your AI Brain for Business gives Claude or ChatGPT the context it needs to understand how your business operates, where your revenue comes from, what youโre working towards and how the work connects to your goals.
Your Business DNA and Brand DNA hold that knowledge. Your AI Workspace shows it where to find it and where the work belongs.
Once thatโs in place, your AI can give you more relevant answers and produce work that reflects your business. That helps you work smarter and complete tasks faster, giving you more capacity for the work that matters.
What happens after the Sprint
The Sprint builds your foundations. Content Catalyst is the guided implementation program that helps you put them to work, with Deb Szabo guiding you through one clear business, marketing or revenue focus each month.
STRATEGY SESSION
Focus on business, marketing and revenue goals.
WORKSHOP SESSION
Hands-on practical implementation.
PLANNING SESSION
Map your next monthโs revenue-generating activities.
Real systems. More capacity.
ABOUT 2 HOURS TO ABOUT 3 MINUTES
Stacey Hughes spent about two hours completing a recurring business task. Once we installed the right system, she completed the same task in about three minutes, all in one conversation.
Thatโs capacity returned every week.
In her own words
Erin Davis ยท Money Coach ยท Grounded Rich Girl
Build it with Deb Szabo
Deb Szabo is an AI Business Strategist and Claude Specialist who helps business owners put AI to work around their strategy, offers, audience and everyday business work.
Your investment
Content Catalyst is a 12-month guided AI implementation program. Both options include the live three-day AI Brain for Business Sprint, monthly live sessions and access to the current Skills, Plugins, workflows, automations, agents, training and resources.
Pay in full
$2,148 AUD
One payment for 12 months.
Includes a private 60-minute strategy session with Deb Szabo, valued at $497.
Payment plan
12 monthly instalments of $199 AUD
Total investment: $2,388 AUD.
This is a fixed payment plan for the same 12-month program.
Clear answers
Your AI Brain for Business holds your business intelligence, including your Business DNA, Brand DNA and approved knowledge files. Your AI Workspace organises where that intelligence lives and how AI uses it.
No. The diagnostics use plain-English questions, and Deb Szabo guides you through the setup live.
Use the Business DNA and Brand DNA Diagnostic Tools to build the core intelligence, then organise it inside your AI Workspace. Included Skills help you keep it current as your business evolves.
This program works for solopreneurs, business operators and businesses with teams.
Yes. Your portable files let you carry the right business context between either tool without starting again.
Youโll begin with three live 90-minute Sprint sessions, followed by three live sessions each month.
Your guided implementation continues with three live sessions each month: Strategy, Workshop and Planning. Youโll use the Skills and Plugins library to implement practical workflows, automations and agents.
Content Catalyst is a guided AI implementation program with live sessions and practical tools you use inside your business.
Build the foundations first. Then use them to create more capacity across your business.
What You Get Inside
Build the foundation, install practical capabilities and keep improving the system with live support and current resources.
Work through strategy, practical setup and priorities with Deb.
Organise the business context AI needs and give it governed instructions, file routes and approval points.
Use Deb's growing library to help implement work across content, visibility, offers, administration and business operations.
Apply the same governed business foundation across approved tools as capabilities change.
Join Content Catalyst
Both options include 12 months of Content Catalyst access. The instalment option is a fixed payment plan, not an open-ended monthly subscription.
$2,148 AUD
One payment for 12 months of Content Catalyst.
Payment plan
$199 AUD x 12
12 monthly instalments for the same 12-month programme.
Deb Szabo brings 30 years in marketing to helping business owners install an AI Brain for Business and practical AI systems that support visibility, leads, client delivery and revenue.
She is an AI Business Strategist and Claude Specialist who turns business knowledge into clear context, useful workflows and stronger decisions across brand, offers, content and systems.
Deb founded Content Catalyst to give small businesses and their teams a practical place to build, implement and improve their marketing and AI systems with ongoing support.
She passed the official proctored Claude Certified Associate - Foundations exam set by Anthropic and is studying for Claude Certified Architect - Foundations.