AI for wine+Tourism
Using AI, but still buried in manual admin?
Register nowWhen everyone at your winery uses AI their own way, nothing gets shared, nothing’s set up properly and your team is still doing it all manually. That costs you time and money every week.
In this free live masterclass, I’ll walk you through the systems that get your whole team working from the same foundation, across strategy, admin, marketing and production.
Claude Certified AssociateRegistered in the Claude Partner NetworkTuesday 17 November · 11am AEDT
Free live masterclass · Live on Zoom
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AI in every part of your winery
Practical ways to use Claude and ChatGPT to implement systems that give you and your team the capacity to do more, and save time on manual tasks.
I’ll walk you through how AI can help in each part of a direct-to-consumer winery, from strategy and admin to marketing and production, in plain English. Beginner friendly, no tech background needed.
01Cellar door
Enquiries, staff briefs and tasting notes
02Wine club
Release emails and member follow-ups
03Events
Run sheets, supplier briefs and follow-ups
04Winery
Strategy, admin, rosters and SOPs
05Inventory
Stock, allocations and sales in plain English
06Production
Vintage records, tech sheets and labels
07Vineyard
Block notes and records, easy to find
So the people you already have get time back for customers and the wine. AI writes it up. It never makes the wine.
Which one sounds like you?
These are the worries winery owners tell me about AI. Here’s what changes when AI knows your winery.
The worry
When AI knows your winery
Give it your wines, your region and your voice, and it stops writing like a press release.
Deb Szabo
AI Business Strategist, Claude Specialist
I’ve spent over 20 years in the Hunter Valley wine industry, working across all areas of operations and management, and more than thirty years in marketing. So I understand wineries, from a cellar door Saturday to vintage week.
I’ve worked with brands including Saddler’s Creek Wines, First Creek Wines and Tyrrell’s Wines.
Today I build AI operating systems for business, workflow automations and agents.
In this masterclass I’ll share practical ways to use AI in a direct-to-consumer winery, step by step, in plain English.
- Finalist, Outstanding Contribution by an Individual, Hunter Valley Legends Awards 2022
- Marketing mentor, HVWTA Mentoring Program 2023
- Claude Certified Associate: Foundations
- Eight Anthropic credential certificates
- Registered in the Claude Partner Network
AI for wine+Tourism
Practical AI for wineries.
Tuesday 17 November · 11am AEDT (Sydney)
Free live masterclass · Live on Zoom
00
Days
00
Hours
00
Mins
00
Secs
Your private Zoom link arrives by email straight away. No spam, unsubscribe any time. Privacy.
© 2026 Deb Szabo · Australia · Privacy policy