Get Claude Set Up to Help You Run Your Business

Deb Szabo is an AI Business Strategist and Claude Specialist based in Pokolbin, Hunter Valley, NSW. She brings 30 years in marketing to installing an AI Brain for Business and practical AI systems around the way a business really works. Her method is Extract, Organise, Automate. AI works best when your business knowledge is current, clear and captured in one place. Deb has passed Claude Certified Associate - Foundations, completed eight Anthropic credential certificates and is registered in the Claude Partner Network.

Deb works with founders and business owners across any industry. Her install clients and Content Catalyst members include winery owners, architects, lawyers, coaches and consultants. Her deepest roots are in wine, tourism and hospitality, where she has spent more than two decades. The common thread is not industry, it is owners who are brilliant at what they do and want AI working on their actual business. No two businesses are alike, so your AI Brain is built around your industry, your niche and the specific way you operate. That is exactly what we create.

No. You do not need to be technical to use Claude or AI in your business. If you can send an email and describe what you do, you can run your AI Brain. Deb installs the systems for you and shows you how to use them in plain English. The whole point is to take the tech overwhelm off your plate, so you can delegate to AI with confidence.

Your AI Brain for Business is installed across two consecutive one-to-one days. How much time it saves depends on the work, your current process and how consistently the system is used. We define the priority workflows, approval points and baseline so you can measure whether it is creating useful capacity. You then receive 12 months of support inside Content Catalyst to keep building and reviewing it.

Yes. If ChatGPT or Claude is giving you generic answers, the issue is not the tool, it is that it does not know your business. Deb builds your AI Brain so your AI answers in your voice, for your offers, to your buyers. You will also learn to work across Claude, ChatGPT, Gemini and Perplexity. Same tools, far better answers, far faster results.

Deb is a strategist and systems builder, not a prompt seller. She starts with the big picture, the vision for where your business is going, then reverse engineers the path back from your revenue goal. It is grounded in three decades of marketing and business strategy, so your foundations are right: clear messaging, a clear customer journey and a real visibility strategy. From there she builds your AI Brain, the transferable knowledge files that hold your business intelligence, then installs the operating systems that run on top of it. Her method is Extract, Organise, Automate. AI works best when your business knowledge is current, clear and captured in one place. Most AI training jumps straight to tactics. Deb builds the foundation first, so everything you create is grounded in strategy and grows with your business. Infrastructure, not prompts.

Deb is based in Pokolbin, in the heart of the Hunter Valley wine country, NSW, two hours north of Sydney. She works with clients across Australia and internationally, with Content Catalyst members in the US, UK and New Zealand. Programs are delivered online with live sessions in Australian time zones and recordings if you cannot make it live. AI Brain installs are available in person in the Hunter Valley or virtually anywhere.

Start with the free Marketing Scorecard. It ranks your marketing across Brand, Product, Offers, Content and Systems and shows you where to focus first. From there, book a 1:1 AI Business Power Hour and Deb will map whether Content Catalyst, the Tailored AI Brain for Business VIP Immersion or a scoped implementation package fits your stage and goals. You do not have to know the answer up front, that is what the conversation is for.