12-Month AI Implementation Membership
Content Catalyst
Build your AI Brain for Business. Install practical workflows. Put AI to work across your business.
Content Catalyst is Deb Szabo's 12-month AI implementation membership for expert women, founders and coaches.
Build the business context AI needs, then use pre-built skills, plugins, workflows, automations and agents across content, visibility, offers and everyday business work.
You will still create content. Content is one output of the bigger system, not the whole programme.
Join Content Catalyst Explore what you will build ↓How It Works
Build the foundation first. Then expand what your AI can do.
Content Catalyst includes the entry point. You do not need an AI Brain for Business before you join.
Join the 12-month programme
Access the current member library, resources, replays and community, then choose the first practical priority for your business.
Build your AI Brain for Business
Extract and organise your strategy, offers, audience knowledge, positioning, voice, processes and decisions into governed context AI can use.
Set up your AI Workspace
Give AI the source hierarchy, file routes, instructions, skills, connectors and human approval points needed to work safely.
Install and supervise practical capabilities
Use workflows, automations and agents across approved tools such as Claude, ChatGPT and Codex. You remain the decision-maker.
Move beyond chatting with AI. Build a system that helps get work done.
AI is not the strategy. It is the accelerator.
The AI Brain for Business gives AI the context. The AI Workspace gives it governed ways to work. Skills, workflows, automations and agents expand what it can help you implement.
Content Catalyst gives you pre-built capabilities, training, updates and live support so you can keep improving how AI helps inside your business.
Want a starting point for your current marketing priorities?
Take the Free Marketing ScorecardBuild Your AI Brain for Business
The governed business context your AI needs before it can do useful work.
Deb created the AI Brain for Business to turn your strategy, offers, audience knowledge, positioning, voice, processes and decisions into structured context AI can read and use.
Business DNA
Captures your strategy, offers, audience, customer knowledge, goals and Revenue Roadmap.
Brand DNA
Captures your positioning, messaging, voice and communication rules.
Content DNA
Loads the relevant strategy, voice and source context when content planning or production needs it.
The AI Brain is what your AI knows. The AI Workspace is where and how it works. Skills, workflows, automations and agents expand what it can do.
Use the same governed foundation across approved tools such as Claude, ChatGPT and Codex. You stay the decision-maker, with human approval over the work.
Current member proof: Sharon
What You Get Inside
A 12-month AI implementation membership built for doing the work.
Build the foundation, install practical capabilities and keep improving the system with live support and current resources.
Three implementation sessions each month
Work through strategy, practical setup and priorities with Deb.
- Strategy and priorities
- Workshop and implementation
- Planning and Q&A
- Replay access
AI Brain for Business and AI Workspace
Organise the business context AI needs and give it governed instructions, file routes and approval points.
- Business DNA and Brand DNA
- Structured business context
- Human review and guardrails
Pre-built tools for real business work
Use Deb's growing library to help implement work across content, visibility, offers, administration and business operations.
- Skills and plugins
- Repeatable workflows
- Automations and agents
- Connector setup training
Cross-platform training and updates
Apply the same governed business foundation across approved tools as capabilities change.
- Claude, ChatGPT and Codex
- New training and resources
- Implementation support when wanted
Join Content Catalyst
Choose how to pay for the same 12-month programme.
Both options include 12 months of Content Catalyst access. The instalment option is a fixed payment plan, not an open-ended monthly subscription.
$2,148 AUD
One payment for 12 months of Content Catalyst.
Payment plan
$199 AUD x 12
12 monthly instalments for the same 12-month programme.
Who is Deb Szabo?
Deb Szabo brings 30 years in marketing to helping business owners install an AI Brain for Business and practical AI systems that support visibility, leads, client delivery and revenue.
She is an AI Business Strategist and Claude Specialist who turns business knowledge into clear context, useful workflows and stronger decisions across brand, offers, content and systems.
Deb founded Content Catalyst to give expert women, founders and coaches a practical place to build, implement and improve their marketing and AI systems with ongoing support.
She passed the official proctored Claude Certified Associate - Foundations exam set by Anthropic and is studying for Claude Certified Architect - Foundations.
