STRATEGY SESSION
Focus
Focus on business, marketing and revenue goals.
12-Month AI Implementation Membership
Content Catalyst
Build your AI Brain for Business. Install practical workflows. Put AI to work across your business.
Build the business context AI needs, then use pre-built skills, plugins, workflows, automations and agents across content, visibility, offers and everyday business work.
You will still create content. Content is one output of the bigger system, not the whole programme.
Join Content Catalyst Explore what you will build ↓Move beyond chatting with AI. Build a system that helps get work done.
The AI Brain for Business gives AI the context. The AI Workspace gives it governed ways to work. Skills, workflows, automations and agents expand what it can help you implement.
Apply the system across your business
Build the foundation: AI Brain for Business, AI Workspace, skills and connectors.
Put it to work: workflows, automations and supervised agents.
BRANDPRODUCTOFFERSCONTENTSYSTEMS
Content Catalyst gives you pre-built capabilities, training, updates and live support so you can keep improving how AI helps inside your business.
Want a starting point for your current marketing priorities?
Take the Free Marketing ScorecardContent Catalyst
Build AI systems for your strategy, admin and marketing
Content Catalyst is the AI implementation program where you build them with Deb Szabo, using ready-made Skills, Plugins, workflows, automations and agents.
Three live sessions every month, so you’re never building it on your own.
See how Content Catalyst works ↓For business owners and their teams who want practical AI systems built for their business, giving them back capacity for the work that matters.
Give AI the right context
Set up Claude or ChatGPT to understand your business
The better AI understands your business, the more useful it becomes.
Your AI Brain for Business gives Claude or ChatGPT the context it needs to understand how your business operates, where your revenue comes from, what you’re working towards and how the work connects to your goals.
Your Business DNA and Brand DNA hold that knowledge. Your AI Workspace shows it where to find it and where the work belongs.
Once that’s in place, your AI can give you more relevant answers and produce work that reflects your business. That helps you work smarter and complete tasks faster, giving you more capacity for the work that matters.
It starts with your AI Brain for Business Then your agents know what to do
- 01 Business DNAYour strategy, offers and customer journey, pulled out of your head and written so AI can read it
- 02 Brand DNAYour voice, your look and who you're talking to, so the work sounds like you
- 03 AI WorkspaceOne folder that holds it all. It's your AI's memory, and it's where your agents run
Then put your agents to work
Every agent and skill reads your AI Brain before it starts, so the work fits your business, not someone else's. Use them in Claude or ChatGPT Codex.
Agents that run the whole job
Each one strings its skills together, from the first question to the finished work.
- Content
EnginePlan, create + publishTurns one approved topic into a month of articles, videos and posts. 19 connected skills.
- Campaign
ManagerOffer to go-liveGets one offer live and selling: pricing, page, emails, content, budget and a go-live checklist. 12 skills.
- Media
AgentBuild your authorityBuilds your Media DNA and one-sheet, then watches for media opportunities and drafts replies for your review.
- Awards
AgentGet recognisedBuilds your award profile, scouts awards that fit your business and tracks every application. Nothing goes in without your yes.
Skills for the jobs in between
Grab one when you need it. Each does one job well.
- The
CouncilPressure-test a decisionA panel of advisers argues your big decision, then a Chairman gives you the call, with the strongest case against it.
- E-E-A-T
AuditYour digital auditChecks how Google and AI search see your brand, scores your authority and gives you three 30-day actions.
- Client
ScoutKnow them before the callResearches a client's public footprint and builds a brief, so you or your team start every project informed.
- Edit Videos
with AIHook + captionsTurns a short clip into a finished video with your branded hook and captions, in one conversation.
- Repo
CheckSafe to install?Checks a skill, plugin or tool you found online before it goes anywhere near your business.
New agents and skills land every month, and you get every update
Join Content CatalystHow Content Catalyst works
Live guidance and a growing library, every month
Content Catalyst is the guided implementation program that helps you put AI to work, with Deb Szabo guiding you through one clear business, marketing or revenue focus each month.
Your implementation library
- Pre-built Skills for marketing, content, administration and business tasks
- Plugins that bring related Skills and systems together
- Practical workflows you can adapt to your business
- Automations and agents you can set up and supervise
- Training, resources and updates as AI changes
Three live sessions each month
WORKSHOP SESSION
Implement
Hands-on practical implementation.
PLANNING SESSION
Plan
Map your next month’s revenue-generating activities.
Real systems. More capacity.
Stacey got a recurring business task down to about three minutes
Facebook Ads Expert, Fab Ads Club
ABOUT 2 HOURS TO ABOUT 3 MINUTES
Stacey Hughes spent about two hours completing a recurring business task. Once we installed the right system, she completed the same task in about three minutes, all in one conversation.
That’s capacity returned every week.
In her own words
Hear from Erin Davis
Erin Davis · Money Coach · Grounded Rich Girl
Content Catalyst, in their words
“You would be crazy not to check out Content Catalyst”
“Content Catalyst allows us to go step by step, but if you need to come back to something, it’s easy to pick it back up.”
“She just makes it easy. She’s already got skills and things that you just plug in.”
“This community is the most amazing group of people who all support each other in their businesses, and it’s so beautiful to be a part of it.”
“I couldn’t recommend highly enough Deb Szabo and Content Catalyst”
“I love how we get a checklist that we can tick things off because sometimes it can feel really overwhelming and big and you’re not quite sure where to start.”
“I’m using it in a way that really promotes my voice and my business brand. I’m not just grabbing something generic and throwing it out there.”
“Deb is not frightened to pivot every time AI changes. It’s changing at a rate of knots.”
“Lots of really talented, authentic women in the room that are keen to support each other, so that’s really valuable too.”
“Deb just keeps me up to date with everything that I need to know. She’s on top of it.”
“The Content Catalyst is an amazing community of people as well.”
“Deb Szabo is the absolute content queen when it comes to knowing how to use AI”
Build it with Deb Szabo
Practical AI implementation, grounded in 30 years of marketing
Deb Szabo is an AI Business Strategist and Claude Specialist who helps business owners put AI to work around their strategy, offers, audience and everyday business work.
Your investment
Choose how you’d like to pay
Content Catalyst is a 12-month guided AI implementation program. Both options include access to the AI Brain for Business, three live sessions each month and the current Skills, Plugins, workflows, automations, agents, training and resources.
Pay in full
$2,148 AUD
One payment for 12 months.
Your value when you pay in full
- AI Brain for Business, included in both options$497
- Bonus: a private 1:1 strategy session with Deb Szabo, pay in full only$497
Total value$994
Payment plan
12 monthly instalments of $199 AUD
Total investment: $2,388 AUD.
This is a fixed payment plan for the same 12-month program.
Includes the AI Brain for Business, valued at $497.
The bonus 1:1 strategy session is for pay in full only.
Clear answers
Frequently asked questions about AI for business
What is an AI Brain for Business?
Your AI Brain for Business holds your business intelligence, including your Business DNA, Brand DNA and approved knowledge files. Your AI Workspace organises where that intelligence lives and how AI uses it.
Do I need technical skills?
No. The diagnostics use plain-English questions, and the step-by-step AI Brain for Business playbook walks you through the setup.
How do I set up my AI Brain?
Use the Business DNA and Brand DNA Diagnostic Tools to build the core intelligence, then organise it inside your AI Workspace. Included Skills help you keep it current as your business evolves.
Will this work for my business?
This program works for solopreneurs, business operators and businesses with teams.
Can I use this with ChatGPT or Claude?
Yes. Your portable files let you carry the right business context between either tool without starting again.
How much time will I need?
Plan for three live sessions each month, plus time to put each tool to work in your business.
What happens each month?
Your guided implementation runs through three live sessions each month: Strategy, Workshop and Planning. You’ll use the Skills and Plugins library to implement practical workflows, automations and agents.
Is this an AI course?
Content Catalyst is a guided AI implementation program with live sessions and practical tools you use inside your business.
Build the foundations first. Then use them to create more capacity across your business.
Current member proof: Sharon
What You Get Inside
A 12-month AI implementation membership built for doing the work.
Build the foundation, install practical capabilities and keep improving the system with live support and current resources.
Live Support
Three implementation sessions each month
Work through strategy, practical setup and priorities with Deb.
- Strategy and priorities
- Workshop and implementation
- Planning and Q&A
- Replay access
Foundation
AI Brain for Business and AI Workspace
Organise the business context AI needs and give it governed instructions, file routes and approval points.
- Business DNA and Brand DNA
- Structured business context
- Human review and guardrails
Capabilities
Pre-built tools for real business work
Use Deb's growing library to help implement work across content, visibility, offers, administration and business operations.
- Skills and plugins
- Repeatable workflows
- Automations and agents
- Connector setup training
Current Practice
Cross-platform training and updates
Apply the same governed business foundation across approved tools as capabilities change.
- Claude, ChatGPT and Codex
- New training and resources
- Implementation support when wanted
Join Content Catalyst
Choose how to pay for the same 12-month programme.
Both options include 12 months of Content Catalyst access. The instalment option is a fixed payment plan, not an open-ended monthly subscription.
Pay in full
$2,148 AUD
One payment for 12 months of Content Catalyst.
Payment plan
$199 AUD x 12
12 monthly instalments for the same 12-month programme.
Who is Deb Szabo?
Deb Szabo sees what the business owner can't yet see. She diagnoses what's off, maps the complete business machine and challenges the assumptions keeping it stuck.
Deb brings 30 years in marketing to helping business owners install an AI Brain for Business and practical AI systems that support visibility, leads, client delivery and revenue.
She is an AI Business Strategist and Claude Specialist who turns business knowledge into clear context, useful workflows and stronger decisions across brand, offers, content and systems.
Deb founded Content Catalyst to give small businesses and their teams a practical place to build, implement and improve their marketing and AI systems with ongoing support.
She passed the official proctored Claude Certified Associate - Foundations exam set by Anthropic and is studying for Claude Certified Architect - Foundations.