From Chatting to Doing
Why most AI use stalls at prompts, and how an AI Brain, workspace, skills and workflows turn a chatbot into a business system.
AI speaker • Claude training • practical implementation
Bring in the person who builds AI systems, not another speaker explaining AI
Deb Szabo helps leaders and teams move beyond random AI prompts and build practical AI systems that improve real work. Her sessions make Claude, AI adoption and AI visibility clear, useful and immediately actionable.
30 years in marketing
Strategy grounded in commercial reality
Claude Certified Associate - Foundations
Claude Specialist and implementation practitioner
Built in the room
Keynotes, workshops and team adoption
Your audience should leave knowing what to do next
The goal is not more AI inspiration. It is a clearer way to think, decide and act.
- Understand the difference between chatting with AI and implementing an AI system.
- See where Claude fits inside real business work.
- Identify practical starting points for team adoption.
- Recognise the workflow, governance and context AI needs to be useful.
- Leave with language and actions they can take back to work.
Five talks that move AI from interesting to useful
Each topic can be shaped for a keynote, conference session, workshop or leadership room.
How to Build Your AI Brain for Business
How to give AI the business context, standards and decision logic it needs to produce work that sounds and acts like your organisation.
Claude at Work
A practical look at where Claude excels, how to use it responsibly and how to move from isolated prompts to repeatable business capability.
Practical AI Adoption for Teams
How leaders can create safe, useful adoption without overwhelming people or buying technology before the work is defined.
How to Get Discovered by AI Search
What changes when buyers ask AI who to trust, and how businesses can build the evidence, entities and useful answers that make them discoverable.
Built for the room you actually have
Keynotes and conference talks
Clear, energetic sessions that give the whole room a useful mental model and a practical next step.
Workshops and masterclasses
Interactive sessions where participants apply the thinking to their own business, role or workflow.
Team training and adoption
Practical capability-building for leaders and teams who need confident, governed use of Claude and AI at work.
The implementation model behind the sessions
Move beyond chatting with AI. Build an AI system that gets work done.
- AI Brain: the business context and decision logic.
- AI Workspace: the governed place where knowledge and work live.
- Skills and Connectors: repeatable capability and access to the right tools.
- Workflows: the defined way work moves from start to finish.
- Automations and Agents: movement and judgement applied at the right stage.
Workflows define the work. Automations move it. Agents think their way through it.
Current authority, not recycled AI theatre
- 30 years in marketing, with the commercial judgement to connect technology to buyers, teams and outcomes.
- AI Business Strategist and Claude Specialist.
- Claude Certified Associate - Foundations.
- Registered in the Claude Partner Network.
- Creator of the AI Brain for Business and practical AI implementation model.
- Paid to teach Claude by a professional speaking educator.
“I don’t keynote about AI. I build it in the room.”
Deb’s edge is the connection between business strategy, implementation design and the human work of adoption.
Recent AI speaking and workshops
Independent organiser pages confirm Deb’s practical AI speaking work across industry and small-business audiences.
CAFE LIGHTING & LIVING
2026 Product Release AI Event, Sydney
The company’s public event recap names Deb as guest speaker, sharing expert insights and real experience with customers and industry partners.
Studio Biz Summit
Guest speaker, 29 April 2026
The official program lists Deb’s session: 5 Powerful Ways to Use AI in Your Studio to Drive Enrolments.
Best-fit rooms
- Business and industry conferences
- Leadership teams and boards
- Professional services firms
- Marketing, operations and client-service teams
- Associations, networks and retreats
- Organisations moving from AI curiosity to adoption
What organisers can expect
- Plain-English ideas without dumbing down the work
- Examples shaped to the audience and industry
- Practical frameworks people can remember and use
- Honest boundaries around risk, governance and capability
- A session designed around the outcome, not a generic deck
Questions organisers ask
What does Deb speak about?
Practical AI implementation, Claude at work, business AI systems, team AI adoption and AI search visibility.
Does Deb run workshops as well as keynotes?
Yes. Sessions can be delivered as keynotes, conference talks, interactive workshops, masterclasses or team training.
Is the training suitable for non-technical teams?
Yes. Deb translates AI into practical business language and focuses on useful work rather than technical theatre.
Can the session be tailored to our organisation?
Yes. The scope, examples and exercises can be shaped around your audience, industry and desired business outcome.
Does Deb teach Claude specifically?
Yes. Deb is a Claude Specialist and holds the Claude Certified Associate - Foundations credential.
Where is Deb based?
Deb is based in Australia and can discuss in-person or virtual delivery.
Bring Deb into the room when you want AI to become useful
Tell Deb who is in the room, what needs to change and what a useful outcome looks like. She will help shape the right keynote, workshop or training session.