10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide

When I first started my career I worked in advertising and I saw first hand how much people spent to promote their business.
 

Fast forward to today and we have the power to do this for free.

Here are 10 ways you can promote your business for free online.

1. Social Media

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok offer incredible opportunities to reach a global audience for free. You can create and share videos, posts, and stories to engage with your audience and build your brand.

2. Google My Business

Google My Business is a powerful yet under utilised tool. Setting up and regularly updating your Google Business page can significantly enhance your discoverability, especially for local searches. This free tool allows you to appear in local search results for events and on Google Maps, making it easier for potential customers to find you.

3. Email Marketing

Building...

The Power of First Impressions: How to Level Up Your Zoom Meetings

Your appearance and environment shape people's first impression of you. Within just 7 seconds, others form opinions about your credibility and likability based solely on how you show up.

If you were meeting a client in person, you'd make an effort to suggest a professional meeting spot like a quiet cafe. You wouldn't dream of having that important discussion standing next to a smelly dumpster in a dark alley!

So why do many of us show up for Zoom meetings with less than ideal environments? When you jump on discovery calls, client coaching sessions, webinars or presentations over video, your setting and gear are making an impression - positive or negative.

Your credibility and likeability are enhanced or undermined by the subtle cues you're sending through your audio, lighting, background and more.

Here are 5 Mistakes to Avoid when presenting on zoom meetings or a video streams and tips on how to level up your...

When does motivation and inspiration turn into comparison-itis?

I love following creators and being part of business groups to inspire me and keep focused.

Healthy motivation and inspiration drives us to pursue our goals, realise our dreams and can fuel our desire to improve ourself. 

Comparison-itis can begin if we perceive people have more success than us, seem further along their business journey and we benchmark our progress again theirs.

Overcoming the Comparison Trap: How to Stop Comparing Yourself to Others

As a marketing strategist and video coach, I've seen how easy it is to fall into the trap of comparing ourselves to others, especially in our digital world.

I have been effected by comparision-itis over the years in business when I see other people selling the same thing, in the same industry or offering a similar service. I can recall when I joined a business group and saw someone offering something similar to me how I began questioning my ability. It...

Are you a content perfectionist?

Have you ever found yourself stuck in the perfectionism trap, endlessly tweaking your content until it's "just right"?  

Understanding Content Perfectionism:

You know what’s frustrating, you're making a reel, and you end up doing 20 takes of a single clip because it just wasn't quite right?

You spend hours editing a video to get the right music and text. 

How about re-recording your podcast because you forgot to include something? 

Is it taking you 3 hours to write a blog rather than 30 minutes?

You may be a Content Perfectionist

Content perfectionism is a desire to create flawless content, which might be fuelled by a hidden fear of criticism or failure. You may spend excessive amounts of time tweaking and refining your work, in pursuit of an unattainable “perfect” standard.

How does it differ from striving for excellence?

A high achiever may set the bar high and have massive goals, which they...

As many business owners know, sharing content marketing is a vital activity to promoting your business. Yet it's so disheartening when you spend all day making podcast, email or social media only to hear crickets.

So how do you make content that resonate with your audience no matter how big or small your audience is. 

How do create content that connects?

A content marketing strategy gives you the foundation to understand your expectations which determine your focus. It helps you understand your audience and uncovers their needs, then it helps you tell a story that they resonate with.

Here are 3 things here to consider if you want to create content that connects;

Goals 

Know your outcomes What you want to achieve? So mine this year - Credibility and Community.

To do that, I need to share educational and engaging interactive information. I have a Focus on weekly long form - YT Podcast Email blog THEN daily socials. Where last year my focus was on...

If you're struggling to find time to create content as well manage day to day demands. You're not alone. I understand the frustrations of running a business, working on client projects and needing to maintain a consistent online presence.

Here are 7 common struggles and how to overcome them;

1) Finding Time:

Creating content to promote your business is a necessary part of business these days. Somehow though writing a blog or email, recording a podcast or making a video for social media doesn't seem as urgent as other things that can come up. Yet, the first thing I often hear from business owners is they wish it was busier with people through the door. The way to do this is by connecting with your audience regularly to stay top of mind.

Prioritise what content you will make based on potential impact on your business goals. One email can generate thousands of dollars while one instagram reel could land you a new client. Schedule time in your calendar to develop your content and...

As a business owner, marketing seems to be on going cycle of promoting business to get more sales. It is vital to build awareness, generate website traffic and leads.

So how can you leverage your marketing activities to save time and money plus enhance your current marketing activities?

Content marketing provides helpful information that inspires educates and entertains potential customers and reminds existing clients who we are and what we do.

Content Marketing allows you to sell without being salesy and is an essential part of any modern day marketing strategy. 

What is Content Marketing?

Content marketing is the development and distribution of relevant, useful information such as blogs, newsletters, white papers, social media posts, emails, videos, podcasts to current and potential customers.

By repurposing your content, you can amplify your message, extend the use of existing materials and save valuable time.

The importance of Repurposing Content

Repurposing your content...

Why vision boards don’t work

Visualisation is one of the most powerful mind exercises you can do, so let’s look at 3 reasons why a vision board may NOT work for you. 

“A dream without a plan is just a wish”.

Let’s explore If a vision board really does work? 

And if so how you can increase your success of manifesting your dreams and ambitions using a vision board.

What is a vision board?

It's a tool used to represent your wishes or goals. A vision board is a collage of images and words intended to act as inspiration or motivation. 

So here are 3 reason why a vision board isn’t working.

1 - Vision boards don’t work when they aren’t aligned to your everyday actions. 

On my 2024 vision board, I have a health related goal. Yet if I don’t set myself up for success by implementing strategies and habits to make this a reality then it won’t come to fruition no matter how much I aspire to fit into my size 8...

Is it just me or do you also get to this time of year feeling like you've run a marathon and eagerly count down the holiday break?

There's something about that week in between Christmas and New Year, where you don't know what day it is and cocktails by the pool at any hour is acceptable.

It's also the time of the year that I'm planning out my 2024 strategy, writing down my dreams and goals.

I deeply reflect upon the year that was. I read back through last year's journals and planners and see how far I've come. What did I achieve and what did I learn?

This December, my business turns one and I wanted to share with you 12 things in business I've learnt this year.

Patience and discipline have been two keys things that have helped me launch and grow my business. The reality is most overnight successes took a long time to create. So with this in mind, everytime something hasn't worked or met my expectations. I tell myself, it's ok just try it a different way...