Content Catalyst July Topic - Build your Content Library

How to level up your zoom meetings

The Power of First Impressions: How to Level Up Your Zoom Meetings

Your appearance and environment shape people's first impression of you. Within just 7 seconds, others form opinions about your credibility and likability based solely on how you show up.

If you were meeting a client in person, you'd make an effort to suggest a professional meeting spot like a quiet cafe. You wouldn't dream of having that important discussion standing next to a smelly dumpster in a dark alley!

So why do many of us show up for Zoom meetings with less than ideal environments? When you jump on discovery calls, client coaching sessions, webinars or presentations over video, your setting and gear are making an impression - positive or negative.

Your credibility and likeability are enhanced or undermined by the subtle cues you're sending through your audio, lighting, background and more.

Here are 5 Mistakes to Avoid when presenting on zoom meetings or a video streams and tips on how to level up your...

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Comparison-itis: How to stop comparing yourself to others


When does motivation and inspiration turn into comparison-itis?

I love following creators and being part of business groups to inspire me and keep focused.

Healthy motivation and inspiration drives us to pursue our goals, realise our dreams and can fuel our desire to improve ourself. 

Comparison-itis can begin if we perceive people have more success than us, seem further along their business journey and we benchmark our progress again theirs.

Overcoming the Comparison Trap: How to Stop Comparing Yourself to Others

As a marketing strategist and video coach, I've seen how easy it is to fall into the trap of comparing ourselves to others, especially in our digital world.

I have been effected by comparision-itis over the years in business when I see other people selling the same thing, in the same industry or offering a similar service. I can recall when I joined a business group and saw someone offering something similar to me how I began questioning my ability. It...

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How to overcome camera reluctance

In today's digital era, where cameras are everywhere, it's hard not to feel a little camera-shy. I mean, who hasn't experienced those pangs of self-consciousness or anxiety when faced with a lens? It's totally normal! But here's the thing: camera reluctance shouldn't hold you back from sharing your message and helping people. So, let's tackle those nagging worries about looks, fear of judgment, lack of control, and the pressure to perform.


  1. Self-Consciousness and Body Image: Okay, let's get real for a moment. We all have those moments of doubt about our appearance, especially when a camera is involved. But guess what? Those so-called "flaws" are what make you beautifully unique. Embrace your imperfections, highlight your best features, and rock that self-confidence. Remember, you're one-of-a-kind, and that's something to celebrate!

  2. Fear of Judgment: Own Your Story, Ignore the Haters! Listen up, my friend: people will always have something to say. But here's the...

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Grow with Video Marketing is a membership for businesses wanting understand how to better use video in their marketing to connect with their customers and increase sales.

You get access to the most up to date essential education and techniques to help you build your business using video marketing strategies.