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10 Ways to promote your business for free

10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide

When I first started my career I worked in advertising and I saw first hand how much people spent to promote their business.
 

Fast forward to today and we have the power to do this for free.

Here are 10 ways you can promote your business for free online.

1. Social Media

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok offer incredible opportunities to reach a global audience for free. You can create and share videos, posts, and stories to engage with your audience and build your brand.

2. Google My Business

Google My Business is a powerful yet under utilised tool. Setting up and regularly updating your Google Business page can significantly enhance your discoverability, especially for local searches. This free tool allows you to appear in local search results for events and on Google Maps, making it easier for potential customers to find you.

3. Email Marketing

Building...

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Are you a Content Perfectionist?

content marketing Apr 21, 2024

Are you a content perfectionist?

Have you ever found yourself stuck in the perfectionism trap, endlessly tweaking your content until it's "just right"?  

Understanding Content Perfectionism:

You know what’s frustrating, you're making a reel, and you end up doing 20 takes of a single clip because it just wasn't quite right?

You spend hours editing a video to get the right music and text. 

How about re-recording your podcast because you forgot to include something? 

Is it taking you 3 hours to write a blog rather than 30 minutes?

You may be a Content Perfectionist

Content perfectionism is a desire to create flawless content, which might be fuelled by a hidden fear of criticism or failure. You may spend excessive amounts of time tweaking and refining your work, in pursuit of an unattainable “perfect” standard.

How does it differ from striving for excellence?

A high achiever may set the bar high and have massive goals, which they...

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How to create content that connects

content marketing Apr 01, 2024

As many business owners know, sharing content marketing is a vital activity to promoting your business. Yet it's so disheartening when you spend all day making podcast, email or social media only to hear crickets.

So how do you make content that resonate with your audience no matter how big or small your audience is. 

How do create content that connects?

A content marketing strategy gives you the foundation to understand your expectations which determine your focus. It helps you understand your audience and uncovers their needs, then it helps you tell a story that they resonate with.

Here are 3 things here to consider if you want to create content that connects;

Goals 

Know your outcomes What you want to achieve? So mine this year - Credibility and Community.

To do that, I need to share educational and engaging interactive information. I have a Focus on weekly long form - YT Podcast Email blog THEN daily socials. Where last year my focus was on...

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Your audio is killing your content

Your audio is killing your content

If you’re in business, then in this digital age…like it or not you’re a content creator. Or at least you need to be if you want to maintain or grow your business.

That could be writing blogs or articles, recording a podcast, presenting a live stream on Linkedin or making an instagram reel. 

As a content creator you want to be creating the best quality material possible to reflect your brand and make it reusable. It’s vital then your audio and visual content is the best it can be.

People will watch lower quality video however they will tune out if your audio is poor quality.

So what are the best audio options when creating content?

I was working with a business years ago when I first started making videos for social media and we created a weekly live streamed segment. The first episode of the live stream had to be filmed outside and then it started raining. The topic we were talking about was really...

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7 Content Creation challenges and how to overcome them

If you're struggling to find time to create content as well manage day to day demands. You're not alone. I understand the frustrations of running a business, working on client projects and needing to maintain a consistent online presence.

Here are 7 common struggles and how to overcome them;

1) Finding Time:

Creating content to promote your business is a necessary part of business these days. Somehow though writing a blog or email, recording a podcast or making a video for social media doesn't seem as urgent as other things that can come up. Yet, the first thing I often hear from business owners is they wish it was busier with people through the door. The way to do this is by connecting with your audience regularly to stay top of mind.

Prioritise what content you will make based on potential impact on your business goals. One email can generate thousands of dollars while one instagram reel could land you a new client. Schedule time in your calendar to develop your content and...

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Repurposing Content Marketing

 

As a business owner, marketing seems to be on going cycle of promoting business to get more sales. It is vital to build awareness, generate website traffic and leads.

So how can you leverage your marketing activities to save time and money plus enhance your current marketing activities?

Content marketing provides helpful information that inspires educates and entertains potential customers and reminds existing clients who we are and what we do.

Content Marketing allows you to sell without being salesy and is an essential part of any modern day marketing strategy. 

What is Content Marketing?

Content marketing is the development and distribution of relevant, useful information such as blogs, newsletters, white papers, social media posts, emails, videos, podcasts to current and potential customers.

By repurposing your content, you can amplify your message, extend the use of existing materials and save valuable time.

The importance of Repurposing Content

Repurposing your content...

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