Turn 1 TOPIC into 8 Video Ideas

If you're like 95% of us in business, coming up with new ways to talk about the same thing can be exhausting.

But here's a trick I have used in marketing when creating content about the same topic day in day out...but with a different perspective.

Here's how you can turn 1 topic into 8 different video ideas.

I take one TOPIC from my CONTENT CATEGORIES, and then deliver the information with a different approach. Get my Cheat Sheet: Turn 1 TOPIC into 8 Video Ideas - https://www.debszabo.com/resources

There are 8 key approaches you can take to provide your audience with insights on how you help them. 

1. Mistakes: People love knowing they're not the only ones messing up.
2. Tips: Throw some knowledge bombs their way. Education is valuable content.
3. Tutorials: Show them how it's done. Be their guide.
4. Systems: Share your lazy... I mean, efficient ways of doing things.
5. Storytelling: Take them on a journey. Make it personal or showcase a client's transformation.
6. Behind the scenes: Let them peek behind the curtain. People love reality TV for a reason!
7. Entertainment: Throw in some laughs. Keep it fun and engaging.
8. Inspiration: Make them dream big and show what's possible.

This works no matter your industry or niche.

Whether you're a health coach talking yoga, a winery sipping bubbly, or a real estate agent prepping open houses, these eight approaches have got you covered. Let's break it down with some real-world examples: For the health coach: 

• Mistake: "Think you need an hour for yoga? Try this 20-minute session instead!"
• Tip: "3 yoga moves to loosen your shoulders from computer work."
• Entertainment: Picture this – you doing downward dog, and your border collie joining in. Comedy gold!

For the winery: 

• Mistake: "Ditch the teaspoon in your champagne bottle. Here's what to do instead."
• Tutorial: "How to pop that cork without taking out an eye."
• Inspiration: Sipping champagne on a yacht. Need I say more?

For the real estate agent: 

• Tip: "3 things to ditch before your open house inspection."
• System: "My fool-proof open house prep routine."
• Entertainment: You, frantically mopping as the first visitors arrive. We've all been there!

One topic, eight different spins, endless possibilities. So, next time you're staring at a blank content calendar, feeling like you're throwing spaghetti at the wall.

Remember this: you don't need new topics. You just need a different approach to communicating what you do and how it helps people.

Resources:

• Cheat Sheet: Turn 1 TOPIC into 8 Video Ideas - https://www.debszabo.com/resources

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Listen to Content Catalyst podcast episode #32