One of the most effective ways to engage your followers on Instagram is through Stories. This feature allows you to share short and visually engaging content that disappears after 24 hours.
Not only are Stories a great way to showcase your brand's personality and behind-the-scenes content, but they also help you to connect with your followers on a more personal level.
I recently got a record number of attendees at my masterclass by using Instagram stories.
In stories, you can sell without selling. Showing what you're doing creates curiosity, which leads to website traffic.
You might have heard the saying "It's more cost-effective to keep your existing customers happy than to attract new ones."
Well similar applies to Instagram - Stories engage your current followers and while reels attract new followers.
It’s about nurturing and retaining your existing audience rather than solely focusing on...
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