In the ever-evolving world of digital entrepreneurship, few have mastered the art of building a successful online business quite like Tina Tower. As the founder of Her Empire Builder, a program dedicated to helping women scale their online businesses, I recently interviewed Tina on my Content Catalyst Podcast. 

Here is a summary of the episode.

The Evolution of Online Business

Tina's journey began in 2020 when she launched Her Empire Builder. What started as a small group of 32 members quickly grew to over 100 within a year. Today, Her Empire Builder is a thriving community of 200 members, generating nearly $2 million in annual revenue.

One of the key factors in Tina's success has been her focus on customer results. "I am very obsessed about customer results," she says. "I wanted everyone that came in to get good results."

Adapting to the Changing Digital Landscape

The digital landscape has changed dramatically since 2020, and Tina has had to adapt her strategies accordingly.

...

Are you using Instagram Stories to connect with your customer?

One of the most effective ways to engage your followers on Instagram is through Stories. This feature allows you to share short and visually engaging content that disappears after 24 hours. 

Not only are Stories a great way to showcase your brand's personality and behind-the-scenes content, but they also help you to connect with your followers on a more personal level.

I recently got a record number of attendees at my masterclass by using Instagram stories. 

In stories, you can sell without selling. Showing what you're doing creates curiosity, which leads to website traffic.

You might have heard the saying "It's more cost-effective to keep your existing customers happy than to attract new ones." 

 Well similar applies to Instagram - Stories engage your current followers and while reels attract new followers.

It’s about nurturing and retaining your existing audience rather than solely focusing on...

3 REASONS WHY YOU NEED A CONTENT STRATEGY

If you're like most business owners, you have a lot of balls in the air. You're constantly juggling tasks, meetings and deadlines. That's why it's so important to have a content strategy in place.

A content strategy is the best way to ensure that your business’s online content is engaging, relevant and helpful to your ideal customer.

Content marketing is a powerful tool to build a relationship with your customers, so it’s important to create and share useful content on a regular basis. 

Let's take a look at three reasons why you need to invest in your content strategy.

1. Content marketing increases brand awareness and drives leads

Content is a way to keep people interested in your brand or product long enough to convert them into customers. The more relevant and helpful the content you publish, the more likely it is that people will interact and engage with you. Quality content can drive traffic directly to your...