Work with me
Sound business strategy, then AI implemented on the right foundations
Choose how much support you need
From two days with me to a single strategy session
Every option starts the same way: getting clear on what's really going on. The difference is how much of my time and thinking you get.
"This was the best decision. I have so much more clarity now how to move forward and I love what you are teaching me."
Kat, Wine Fairy Events, Founder
VIP Immersion
The fast track, with sound business and marketing strategy behind every AI system
A two-day strategy and AI implementation immersion, followed by 12 months of ongoing support inside Content Catalyst. You get my business brain and pre-built AI systems, customised to your business. Together, we get clear on your business direction and build your AI Brain for Business, including your Business DNA and Brand DNA. Then we implement your tailored AI solution over the two days: the workflows, agents and systems that move your marketing and admin into repeatable work. Your immersion includes overnight accommodation at Peppers Hunter Valley.
"Just two days with Deb and we dove deeper into our business and learnt more about ourselves and our business direction than we have in 14 and a half years."
"I feel like it's AI, it's marketing, it's business advisory, it's all wrapped up into one."
Jo and Greg Vadillo, Advocate Property Services, VIP Immersion
Team AI training day
AI adoption for your whole team, at your business
Your team learns time-saving ways to use AI safely, in their own jobs, at your business, so the repetitive admin and marketing comes off their plate. We start with a short workflow quiz, then I train them on Claude or ChatGPT Codex: skills, connectors, workflows and agents. You leave with a clear list of where to start.
"Deb really highlighted just how much I needed to go back to basics and set up the foundation so it's working even better now."
Jaimie Abbott, Jaimie Abbott Communications
Content Catalyst
Your marketing hub for strategy and AI implementation
Every AI system has marketing strategy behind it. Each month you focus on brand visibility and revenue-generating activities, then implement it with ready-made AI tools. Three live sessions every month keep you moving: strategy for focus, implementation for momentum and planning for accountability. Your own AI Brain for Business is included in your membership.
"Before Deb, I was just grabbing things from everywhere. I did not know what I was doing."
"I'm using it in a way that really promotes my voice and my business brand. I'm not just grabbing something generic and throwing it out there."
Liz Murray, Leadership coach, Edge of Possibilities
In-person day with me
A strategy and build day, shaped around what your business needs most
Before the day, we agree what matters most right now: the business, the AI, or usually both. It might be getting ready for a launch, getting clear on your offers, or building the AI systems that run your workflow. On the day, we work through it together, so you leave with working assets and a clear plan for what comes next.
"We have really mapped out what it is that I do, got really deep on the strategy and getting clear on the messaging."
Erin Davis, Money coach, Grounded Rich Girl
AI Brain for Business
Set it up yourself, guided step by step
It's the same foundation my Immersion clients and Content Catalyst members build, ready for you to set up on your own. Run the Business DNA and Brand DNA diagnostics, then install your AI Workspace, so Claude or ChatGPT Codex knows your business before it starts the work. Start today and it can be set up by tomorrow.
"If you've been circling AI and not sure where to start, start with Deb."
Genene Wilson, Google review
AI Business Power Hour
Your AI business strategy session: pick my brain
Bring the one thing on your mind: a business question, a marketing challenge or where AI fits. We get to the heart of it together, and you leave with my recommended solution and the next steps to put it in place.
"Sometimes you just know who the right person is to go to, and that's Deb Szabo."
Michelle Snape, Commercial lawyer
Why work with Deb Szabo
Big-picture systems thinker. Four years building AI systems. Over 30 years in marketing
"She is able to think top level but then has the stamina to get into the gritty stuff. She challenges you but in a way that nurtures growth."
Sharon Collon, The Functional Family
I work with seven- and eight-figure businesses through to solo founders and startups.
Zoom out, find the bottlenecks, the opportunities and the real potential in your business, then grow faster with AI systems that save you time. I'll guide you through it, reflect back what I see in plain English and map out your next steps.
We look at your business and the people behind it, including your business partners and your team: what you're great at and what you want to do more of, because a system built on guesswork or in the wrong direction never gains momentum, no matter how good the AI is.
Every decision is backed by real data and proof. I pressure test your business model, the tech that runs it and your digital footprint, so the strategy we build rests on what's actually true.
Clarity gives you direction for your strategy and your systems, so you can automate the repeat work across your business, marketing and admin. The method is proven: EXTRACT, ORGANISE, AUTOMATE.
The AI credentials behind the work
Certified, current and working across the tools you already use
- Claude Certified Associate, Foundations. Passed Anthropic's official proctored exam on 6 August 2026. Verify on Credly
- Eight completed Anthropic credential certificates, separate from the official certification
- Registered in the Claude Partner Network
- Builds in Claude and ChatGPT Codex, so your systems suit the tools your business already runs on