In the ever-evolving world of digital entrepreneurship, few have mastered the art of building a successful online business quite like Tina Tower. As the founder of Her Empire Builder, a program dedicated to helping women scale their online businesses, I recently interviewed Tina on my Content Cataly...

Create a Sales Video That Converts

I've spent year creating sales videos to drive incredible sales results and have learnt what works and what doesn't. 

Crafting a sales videos that drive conversions requires a formula to engage your audience, spark curiosity, develop interest and drive action.

A...

10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide

When I first started my career I worked in advertising and I saw first hand how much people spent to promote their business.
 

Fast forward to today and we have the power to do this for free.

Here are 10 ways you can pro...

The Power of First Impressions: How to Level Up Your Zoom Meetings

Your appearance and environment shape people's first impression of you. Within just 7 seconds, others form opinions about your credibility and likability based solely on how you show up.

If you were meeting a client in person, you'...

When does motivation and inspiration turn into comparison-itis?

I love following creators and being part of business groups to inspire me and keep focused.

Healthy motivation and inspiration drives us to pursue our goals, realise our dreams and can fuel our desire to improve ourself. 

Comparison-...

Are you a content perfectionist?

Have you ever found yourself stuck in the perfectionism trap, endlessly tweaking your content until it's "just right"?  

Understanding Content Perfectionism:

You know what’s frustrating, you're making a reel, and you end up doing 20 takes of a single clip because ...

As many business owners know, sharing content marketing is a vital activity to promoting your business. Yet it's so disheartening when you spend all day making podcast, email or social media only to hear crickets.

So how do you make content that resonate with your audience no matter how big or smal...