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Mapping out your 2024 Content Marketing

content strategy Nov 07, 2023
 

 DOWNLOAD 2024 PLANNING CALENDAR

 

When do you begin mapping out the coming year and how detailed does your planning get?

Eleanor Roosevelt said "It takes as much energy to wish as it does to plan". 

From dreaming to planning

I have just returned from Fiji, where last week I attended a brand design mastermind. We had 4 incredible presenters. The first presenter was Kristina Karlsson of Kikki K stationary fame.

Who describes herself as a Global Dreaming Expert. I love dreaming, my greatest achievements all began with a wild crazy dream. So I loved her session which talked about how big can we dream.

What was so powerful though about this mastermind was after the dreaming session, the following 3 presenters Sarah Pirie-Nally, Nicole Hatherly and Shaynna Blaze help turn the dream and vision to life through planning. 

Strategy vs Plan

As a Marketing Strategist, I begin with a strategy which then helps me create a plan. A STRATEGY is the big...

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The Power of B-Roll Video: Boost Your Business for Free

 

Have you ever found yourself in a shop or a cafe and thought, "This place is awesome? How did I not know about this?" And then wondered why others also don't know about it? You probably have friends who offer amazing products or services, and you think to yourself, "People need to know about your product. They need to hear your story because it's awesome."

The Challenge of Visibility

Many great businesses struggle because people simply don't know about them. Let's explore  how you can overcome this challenge and elevate your business. I began my career in media advertising and witnessed many businesses spent a fortune on advertising to build brand awareness, but now you have the power to do it yourself for free.

The Investment of Your Time

I understand that you may feel you don't have time for marketing. We all have those days when we're busy but not productive. Think about those moments when you're scrolling through your phone or attending unnecessarily long meetings....

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Editing Video for Social Media

editing video marketing Oct 11, 2023
 

Editing Video for Social Media

Whether you are creating video content for Instagram, Facebook, Tik Tok, YouTube, and LinkedIn, good editing can either connect you to your audience or make them scroll away.

It can be time-consuming and frustrating when you need to edit content and you need to edit it quickly because you want to get the video out there.  There are so many updates with platforms these days, and it can be hard to know which is the best app or process. 

Fast Tracking Your Editing Process

As a video marketing coach and online course creator, I'm not only always creating content for myself but for my clients as well. So I wanted to take you through some of the ways that you can fast-track your editing process. But before we do, I just really wanted to touch on why editing is one of the most important things when it comes to content creation because it can really help you set the mood.

It can help you create emotion. It takes people down a journey and helps...

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How to get your business discovered

How to get your business discovered

Are you looking to get more leads to your website? Want more customers through the front door or clients on your books?

There are two main ways to bring in new business, one is through word of mouth and the other is to be highly visible.

Word of Mouth

The most effective way to generate new business is through word of mouth. It could come from an acquaintance, friend or family member who recommends you in an informal situation. A person may ask, do you know anyone that can....fill in the blank. Those that know what you do, will hopefully mention you, speak favourably and share your details.

The person receiving the recommendation may feel a sense of familiarity and comfort dealing with you, because a recommendation increases the know and like factor.

So how do you get people to recommend you?

Make sure your inner circle, your friends and family know and understand what you do, so when somebody does ask around, you come top of...

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Are you adapting your marketing?

video marketing Aug 29, 2023

"Marketing has changed more in the past 3 years than in the last 50"

According to a Hubspot report

 

From my 3 decades of experience, it's certainly true. I have witnessed a great evolution as a marketer, because it's never been easier to communicate with people for free, anywhere in the world at any time. However, people are also buying differently. Strategies and tactics that used to work, no longer have the impact.

We have to be agile and pivot, if we want to grow our business.

People want connection and experiences like never before.

Pivoting

I launched my first online course Video Essentials for Social Media in April. Aimed to help businesses show up online and connect with the customers.

Today, I am launching version 2.0 of this course, which includes new subjects and content upgrades to reflect today's demands.  

Video Marketing for Social Media - Online Course

The name of the course has been updated, to reflect the marketing...

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How to overcome camera reluctance

In today's digital era, where cameras are everywhere, it's hard not to feel a little camera-shy. I mean, who hasn't experienced those pangs of self-consciousness or anxiety when faced with a lens? It's totally normal! But here's the thing: camera reluctance shouldn't hold you back from sharing your message and helping people. So, let's tackle those nagging worries about looks, fear of judgment, lack of control, and the pressure to perform.

 

  1. Self-Consciousness and Body Image: Okay, let's get real for a moment. We all have those moments of doubt about our appearance, especially when a camera is involved. But guess what? Those so-called "flaws" are what make you beautifully unique. Embrace your imperfections, highlight your best features, and rock that self-confidence. Remember, you're one-of-a-kind, and that's something to celebrate!

  2. Fear of Judgment: Own Your Story, Ignore the Haters! Listen up, my friend: people will always have something to say. But here's the...

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Are you using Instagram Stories to talk to your customers?

Are you using Instagram Stories to connect with your customer?

One of the most effective ways to engage your followers on Instagram is through Stories. This feature allows you to share short and visually engaging content that disappears after 24 hours. 

Not only are Stories a great way to showcase your brand's personality and behind-the-scenes content, but they also help you to connect with your followers on a more personal level.

I recently got a record number of attendees at my masterclass by using Instagram stories. 

In stories, you can sell without selling. Showing what you're doing creates curiosity, which leads to website traffic.

You might have heard the saying "It's more cost-effective to keep your existing customers happy than to attract new ones." 

 Well similar applies to Instagram - Stories engage your current followers and while reels attract new followers.

It’s about nurturing and retaining your existing audience rather than solely focusing on...

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3 REASONS WHY YOU NEED A CONTENT STRATEGY

3 REASONS WHY YOU NEED A CONTENT STRATEGY

 

If you're like most business owners, you have a lot of balls in the air. You're constantly juggling tasks, meetings and deadlines. That's why it's so important to have a content strategy in place.

A content strategy is the best way to ensure that your business’s online content is engaging, relevant and helpful to your ideal customer.

Content marketing is a powerful tool to build a relationship with your customers, so it’s important to create and share useful content on a regular basis. 

Let's take a look at three reasons why you need to invest in your content strategy.

  1. Content marketing increases brand awareness and drives leads

Content is a way to keep people interested in your brand or product long enough to convert them into customers. The more relevant and helpful the content you publish, the more likely it is that people will interact and engage with you. Quality content can drive traffic directly to your...

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