BLACK FRIDAY LEAD MACHINE PODCAST SERIES
Podcast Content Catalyst

BUILD YOUR OFFER, CONTENT & ADS IN 3 DAYS

Australians Will Spend $6.8 Billion This Black Friday Weekend—Here's How to Claim Your Share.

Build your Black Friday Campaign in just 3 day 
BLACK FRIDAY IS 28th NOVEMBER so you need to plan now!

BOOK YOUR SPOT NOW $97 (RRP $497)

BUILD YOUR OFFER, CONTENT & ADS IN 3 DAYS

Australians Will Spend $6.8 Billion This Black Friday Weekend—Here's How to Claim Your Share.

3-Day Live Implementation Sprint: October 22-24, 2025
 Cart Closes October 21 | VIP + DFY Spots Are LIMITED

BOOK YOUR SPOT NOW

Most Business Owners Wing Black Friday—And Wonder Why They Don't Get Results.

You know the story:

Wake up Black Friday morning. Scramble to write an email with a generic "20% off" coupon code. Share a rushed post on Instagram. Hope someone buys.

Maybe you get a couple of sales. Maybe you don't.

Or worse—you don't put out an offer at all because you're overwhelmed, underprepared, and watching everyone else cash in while you sit on the sidelines.

Sound familiar?

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Most Business Owners Wing Black Friday—And Wonder Why They Don't Get Results.

You know the story:

Wake up Black Friday morning. Scramble to write an email with a generic "20% off" coupon code. Share a rushed post on Instagram. Hope someone buys.

Maybe you get a couple of sales. Maybe you don't.

Or worse—you don't put out an offer at all because you're overwhelmed, underprepared, and watching everyone else cash in while you sit on the sidelines.

Sound familiar?

Savvy Marketers Don't Wing It—They Build Campaigns.

While most business owners are scrambling on Black Friday morning, savvy marketers have been planning for months.

They treat Black Friday weekend as a strategic Q4 campaign—not a last-minute panic.

By November, they've:

âś… Warmed their email list (not blasted cold subscribers)

âś… Built visibility and engagement (not shown up desperate)

âś… Trained their ad algorithms on their audience (not wasted budget)

They're positioned to WIN before the saturation even hits.

And you can too—if you start NOW.

Savvy Marketers Don't Wing It—They Build Campaigns.

While most business owners are scrambling on Black Friday morning, savvy marketers have been planning for months.

They treat Black Friday weekend as a strategic Q4 campaign—not a last-minute panic.

By November, they've:

âś… Warmed their email list (not blasted cold subscribers)

âś… Built visibility and engagement (not shown up desperate)

âś… Trained their ad algorithms on their audience (not wasted budget)

They're positioned to WIN before the saturation even hits.

And you can too—if you start NOW.

Why Black Friday Matters for YOUR Business

$6.8 billion 

spent across Black Friday to Cyber Monday in Australia

$13.3 billion globally 

on Cyber Monday alone—mostly on digital products, coaching, and online courses

57% of sales happen on mobile

your clients are buying FROM THEIR PHONES

75% of BFCM buyers 

start researching before mid-November

70% of Black Friday search volume 

happens from October onward

But here's the catch:

Black Friday/Cyber Monday is the most saturated marketing window of the year.

Inboxes are flooded. Ad costs spike. Generic "20% off" emails get buried in the noise.

If you're not visible in October, you're invisible in November.

Many businesses wind down in December for the holidays, so this is your last opportunity to get a massive cash injection into your business before the year ends.

It's also a powerful opportunity to build and nurture an audience ready for launch in the new year.

Because a list = leads.

Don't leave this major marketing opportunity to the last minute.

If you haven't started building your Black Friday campaign, you need to start NOW.

BOOK YOUR SPOT NOW

Introducing: The Black Friday Lead Machine

Your 3-day live implementation sprint to design your money-making offer, set up your sales funnel, and get visible with content and ad campaigns that are ready to run.

This isn't a fluffy "sit and learn" masterclass.

This is a practical, hands-on sprint where you BUILD your campaign alongside expert strategists who've generated millions in revenue for their clients.

Over 3 days, you'll work with Deb Szabo (content marketing strategy + AI) and Stacey Hughes (Meta Ads + Kajabi tech) to create your profit-driving Black Friday campaign.

By October 24th, your campaign is locked, loaded, and ready to sell.

We bring the know-how, templates, AI assistants, email swipe copy, Kajabi sales page templates, social media templates, video templates, and tools to fast-track this process.

If you're dedicated and follow the steps, you will be rewarded with a profitable campaign.

BUILD YOUR BLACK FRIDAY CAMPAIGN

What You'll Build Over 3 Days

đź“Ś Your Offer Funnel

 SESSION 1 

Build a money-making offer. Create sales page copy, and email sequence using our AI assistant "Black Friday Betty".

Whether you're launching a lead magnet to build your list or a premium offer to generate revenue, you'll walk away with the essential, conversion-optimised funnel ready to go.

đź“Ś Your Content

 SESSION 2  

Create your campaign content bundle including sales video scripts, social media content using Canva and Capcut Templates.

You'll have everything you need to show up consistently, build urgency, and drive conversions across the Black Friday weekend.

đź“Ś Your Ads

 SESSION 3  

Set up your ad campaign and creative for your Facebook ads, targeting, budget, and copy locked in.

By the end of Day 3, your campaign is ready to launch.

MEET THE TEAM

Deb Szabo | Marketing Strategist, Video & AI Coach

Founder of Content Catalyst, Deb helps coaches and service-based business owners build powerful personal brands through strategic content marketing and AI-powered systems.

With decades of experience in marketing, sales and advertising. Deb specialises in helping clients get visible, build authority, and drive revenue using video marketing.

Deb handles: Your content strategy, offer positioning, messaging, video scripting, and AI workflow optimisation.

Stacey Hughes | Meta Ads Expert, Kajabi Tech & Funnels

Founder of Fab Ads, Stacey is a Meta Ads strategist and Kajabi tech specialist who's helped hundreds of businesses launch profitable campaigns.

With a background in sales and advertising, Stacey knows how to set up campaigns that track, convert, and scale.

Stacey handles: Your ad strategy, pixel installation, Kajabi funnel setup, and campaign optimisation.

MEET THE TEAM

Deb Szabo | Marketing Strategist, Video & AI Coach

Founder of Content Catalyst, Deb helps coaches and service-based business owners build powerful personal brands through strategic content marketing and AI-powered systems.

With decades of experience in marketing, sales and advertising. Deb specialises in helping clients get visible, build authority, and drive revenue using video marketing.

Deb handles: Your content strategy, offer positioning, messaging, video scripting, and AI workflow optimisation.

Stacey Hughes | Meta Ads Expert, Kajabi Tech & Funnels

Founder of Fab Ads, Stacey is a Meta Ads strategist and Kajabi tech specialist who's helped hundreds of businesses launch profitable campaigns.

With a background in sales and advertising, Stacey knows how to set up campaigns that track, convert, and scale.

Stacey handles: Your ad strategy, pixel installation, Kajabi funnel setup, and campaign optimisation.

Black Friday Lead Machine

 Build your Black Friday campaign 

 

What's Included:

⚫️ Practical step by step training

⚫️ Time Saving AI Assistant in Chat GPT

⚫️ Templates and resources

  

RRP: $497
Black Friday Promo: $97

(Save $400)

Build your Black Friday Campaign

Choose Your Tier

We've designed three paths to support you at every level—from DIY implementation to fully done-for-you execution.

DONE FOR YOU

 Customised BF Campaign 

⚠️ LIMITED TO 5 SPOTS TOTAL

What's Included:

⚫️ Offer funnel 

⚫️ Kajabi sales Page

⚫️ Ad Campaign Setup + Creative

⚫️ Social Media Content Created

Your complete BFCM campaign is built and ready to launch

Total Valued is $4997

VIP BUNDLE - $2997

(Save $2000)

DO IT FOR ME!

VIP BUNDLE

 1:1 Expertise & Time Saving Templates 

⚠️ LIMITED TO 7 SPOTS TOTAL

What's Included:

⚫️ Everything in BFLM ($297 value), PLUS:

⚫️ Template Bundle ($97 value)

⚫️ Power Hour Bundle ($994 value)
 TWO 60-min 1:1 sessions:

Total Valued is $1388

VIP BUNDLE - $597

(Save $791)

GO VIP

3 Day Coaching

 Build your Black Friday Lead Machine

What's Included:

⚫️ 3-Day Implementation Sprint

⚫️ Time Saving AI Assistants

⚫️ Practical step by step training

⚫️ Live Support, Breakout Rooms & Hot Seats 

RRP: $497
Black Friday Promo: $297

(Save $200)

SAVE YOUR SEAT

 The Race for Revenue Starts NOW 

Cart closes October 21 at 11:59pm AEDT.

Get expert coaching, time saving templates, ai assistance and support

Join the Lead Machine team and build your Black Friday campaign in 3 days—and show up ready to WIN.

GET YOUR WINNING TICKET

 The Race for Revenue Starts NOW 

Cart closes October 21 at 11:59pm AEDT.

Get expert coaching, time saving templates, ai assistance and support

Join the Lead Machine team and build your Black Friday campaign in 3 days—and show up ready to WIN.

GET YOUR WINNING TICKET