Catalyst / ˈkætələst /
an event or a person that causes great change
a person whose talk, enthusiasm, or energy causes others to be more friendly, enthusiastic, or energetic
Hi, I'm Deb Szabo
I bring 30 years in marketing to helping business owners install an AI Brain for Business and practical AI systems that support visibility, leads, client delivery and revenue.
I'm an AI Business Strategist and Claude Specialist. I turn the knowledge already inside a business into clear context and useful systems for Claude, ChatGPT and the wider AI toolkit.
My method is Extract, Organise, Automate. We extract the intelligence, organise it so AI can judge what is relevant, then automate the right work with human approval points.
I passed the official proctored Claude Certified Associate - Foundations exam set by Anthropic and I'm studying for Claude Certified Architect - Foundations.