Why is VIDEO so powerful?
Because people buy from people...
68% of consumers prefer watching videos over reading articles, presentations, infographics, or ebooks when learning about products or services
Using video on social media, with your podcast, emails and website is the next best thing to actually standing in front of a person, telling and showing them what you do.
It's personal and engaging.
Video increases your credibility and reputation positioning, so you become the 'go to' person in your industry.
What about Search-ability?
We know video increases your engagement on social media, yet did you know it also increases your ranking on search engines? AI SEARCH is evolving so by using video in your content marketing, you will enhance your visibility and future proof your business.
The best part is you can harness the power of video for FREE using just your smart phone, some know how and some enthusiasm.
In fact, businesses that use video marketing grow their revenue 50% faster than those that don't!
87% of customers say that VIDEO helped them make a buying decision
Increases Engagement and Retention
Videos are more engaging than text and can hold the viewer's attention longer keeping potential customers interested.
Builds Trust and Credibility
A quality sales video can showcase your product or service in action, demonstrate its benefits, and include testimonials establishing your credibility.
Demonstrate Your Product/Service
Simplify complex information and make it easier for customers to understand how your product or service solves their problem. Visual demonstrations can be more effective than written descriptions.
Boosts Conversion Rates
Statistics show that including a video on a landing page can increase conversion rates by up to 80%. Videos can create a stronger emotional connection and prompt viewers to take action.
Improves SEO and Discoverability
Videos with well researched keywords can improve your website's reach and ranking.
Hear from our Content Catalyst Member - Emma
Hi, I'm Deb Szabo
I help you create impactful content to spark conversations and genuine connections to build your brand, elevate your reputation and drive sales conversion.
As a Marketing Strategist and Video Coach, I understand buyer psychology and geek out on tech.
I deeply value building genuine connections, having real conversations and nurturing community. Which I why, I share techniques to help you talk on camera to connect with your audience.
I help you to easily CAPTURE content to effectively CONNECT with your audience and CONVERT followers into clients.
