CREATE A SALES VIDEO
Hi I'm Deb Szabo, marketing strategist and video coach. I am running a FREE 4 day video challenge to help you create a strategic SALES VIDEO.
Why? Because I see people go to the efforts of recording a video to sell their course, product or service but they're missing the vital steps needed to make an impact e.g SALES! Normally, this course would cost $397, however for this week, you can learn everything for FREE.
A well crafted SALES VIDEO can increase your conversions by up to 80 %. Here's an example of what you can expect to create during our FREE CONTENT CATALYST VIDEO CHALLENGE ⬇️
HERE'S WHAT WE'll COVER IN OUR VIDEO CHALLENGE
We meet daily via zoom from 10am to 11am, Monday 12th -Thursday 15th August
SCRIPT
Day 1 - Monday 12th
Clear messaging allows you to create a video that resonate with your audience so your video is relatable and demonstrates your value. I'll also share Ai prompts to short cut the workflow.
PLAN
Day 2 - Tuesday 13th
Plan out your video and build your story. We will finalise your script, make a shot list for your Broll (don't worry, I'll explain what that is) and decide what props will you need.
FILM
Day 3 - Wednesday 14th
Record your talking head video using a teleprompter and your phone. Learn the optimum camera settings, angles, lighting and audio to make your video look more professional.
EDIT
Day 4 - Thursday 15th
Using Capcut, we will now build your story. We trim your talking head clip to cut out the fluff, add visuals including Broll, sound design and captions to enhance engagement and retention.
CONTENT CATALYST VIDEO CHALLENGE
Facebook Ads Expert
Super charge your launch with a strategic video and ad campaign.
Once you've created your SALES VIDEO, we will edit a version you can use on your website, social media and Facebook ads.
Throughout our VIDEO CHALLENGE, Facebook Ads expert Stacey Hughes will also provide her insights on what makes an effective ad and advise of any special considerations when running ads to a video.
87% of customers say that VIDEO helped them make a buying decision
Increases Engagement and Retention
Videos are more engaging than text and can hold the viewer's attention longer keeping potential customers interested.
Builds Trust and Credibility
A quality sales video can showcase your product or service in action, demonstrate its benefits, and include testimonials establishing your credibility.
Demonstrate Your Product/Service
Simplify complex information and make it easier for customers to understand how your product or service solves their problem. Visual demonstrations can be more effective than written descriptions.
Boosts Conversion Rates
Statistics show that including a video on a landing page can increase conversion rates by up to 80%. Videos can create a stronger emotional connection and prompt viewers to take action.
Improves SEO and Discoverability
Videos with well researched keywords can improve your website's reach and ranking.
Why is VIDEO so powerful?
Because people buy from people...
68% of consumers prefer watching videos over reading articles, presentations, infographics, or ebooks when learning about products or services
Using video on social media, with your podcast, emails and website is the next best thing to actually standing in front of a person, telling and showing them what you do.
It's personal and engaging.
Video increases your credibility and reputation positioning, so you become the 'go to' person in your industry.
What about Search-ability?
We know video increases your engagement on social media, yet did you know it also increases your ranking on search engines? AI SEARCH is evolving so by using video in your content marketing, you will enhance your visibility and future proof your business.
The best part is you can harness the power of video for FREE using just your smart phone, some know how and some enthusiasm.
In fact, businesses that use video marketing grow their revenue 50% faster than those that don't!
JOIN CONTENT CATALYST VIDEO CHALLENGE
Hi, I'm Deb Szabo
I help you create impactful content to spark conversations and genuine connections to build your brand, elevate your reputation and drive sales conversion.
As a Marketing Strategist and Video Coach, I understand buyer psychology and geek out on tech.
I deeply value building genuine connections, having real conversations and nurturing community. Which I why, I share techniques to help you talk on camera to connect with your audience.
I help you to easily CAPTURE content to effectively CONNECT with your audience and CONVERT followers into clients.
Hear from our Content Catalyst Member - Emma
