7 Content Marketing challenges - how to overcome them
Content Catalyst is hosted by Deb Szabo
Content Planning Session
12:30pm Monday 26th February
6:30pm Tuesday 27th February Register
https://www.debszabo.com/Contentplan
Overcoming Content Creation Challenges
Welcome to Content Catalyst, hosted by Deb Szabo, marketing strategist and video marketing coach. In each episode, Deb shares her insights and strategies to help business owners overcome the common challenges of marketing, using video and content creation. The frustrations of juggling multiple tasks while striving to maintain a consistent online presence.
Key Points:
Valuing Content Creation: Understand the importance of content marketing in connecting with your audience and conveying your message effectively. Prioritise content creation as a non-negotiable business activity.
Generating Ideas: Schedule dedicated time for brainstorming and planning content themes. Utilise SEO research and online tools like ChatGPT to generate fresh ideas aligned with your audience's needs. Creating
Quality Content: Invest in training or consulting to enhance your content creation skills and develop consistent brand messaging. Confidence in your content quality is key to engaging your audience. Staying
Consistent: Maintain a regular publishing schedule to reinforce your message and stay top of mind. Utilise content scheduling tools like Vista Social to plan and automate your posts across platforms.
Measuring Metrics: Track the effectiveness of your content marketing efforts beyond follower count. Focus on engagement, brand awareness, lead generation, and conversions to assess ROI accurately.
Keeping Up with Trends: Stay informed about industry trends and algorithm changes through mentorship, community groups, and continuous education. Adapt your content strategy to remain relevant in a rapidly evolving digital landscape.
Developing a Strategy: Start with a clear content strategy aligned with your business goals and target audience. Create a detailed plan to streamline content creation, scheduling, and distribution.
CONTENT PLANNING SESSION:
Join Deb Szabo for a free Content Planning Session on February 26th or 27th to learn practical strategies for effective content planning.
Register at Debszabo.com/contentplan and gain access to a complimentary content planning calendar.
For personalised assistance, explore 1-to-1 content strategy sessions available on the website. Don't let content creation overwhelm you. Take control of your content marketing journey with Content Catalyst.
Happy Planning!
Deb
Social Media Scheduler - Vista Social
#contentmarketing #contentcreation #marketingtips