Black Friday Assets 2025: The Visual Strategy That Sells

Season #3 October 30, 2025

Want your Black Friday campaign to pop instead of blending in with everyone else’s?

In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions.

You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive clicks. Deb and Stacey share practical design systems you can apply instantly to boost visibility and conversion.

💌 Want more campaigns that convert? Join Deb’s newsletter at https://www.debszabo.com/ for weekly content marketing and promotion insights.

👀 IN THIS EPISODE, DEB COVERS:

✅ How to create consistent Black Friday branding across platforms
✅ Smart use of colour psychology and contrast for clicks
✅ Canva + AI tools to repurpose and extend your visuals
✅ Essential promo assets (banners, templates, ad graphics)
✅ How to use props, photoshoots, and video clips to stand out

🕒 TIMESTAMPS

00:00 – Intro: Why your campaign visuals matter
01:00 – Meet Stacey Hughes: Facebook Ads & design expert
01:45 – Consistent branding across your Black Friday campaign
02:30 – Canva templates & choosing your campaign colour palette
03:15 – Using accent colours & contrast to boost clicks
04:00 – Creating promo assets: banners, headers & email graphics
05:00 – Design templates for posts, reels & carousels
06:00 – Video content tips: hero clips, props & recognisable visuals
07:15 – Essential ad assets: image, carousel, reel covers
08:15 – How to repurpose content for paid and organic reach
09:00 – Standing out from cookie-cutter Canva templates
10:00 – Using AI tools to update visuals & extend photoshoots
11:00 – Key takeaway: Make your brand visible and memorable
11:40 – Next episode teaser: Building your Black Friday ad campaigns

🚀 NEXT STEPS + RESOURCES

🔗 Instagram: / debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
🔗 Instagram: / staceyhughes.co

💼 WORK WITH DEB SZABO
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.

👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo

💼 Work With Stacey Hughes
Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.

👉 Work with Stacey at staceyhughes.co

Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.

Episode Transcript

when it comes to creating your Black Friday campaign
you want to have the visual side of things
consistent across your brand
throughout the campaign
now when we do any kind of marketing campaign
we do this one thing
and in today's episode of Content Catalyst
I've got Stacey Hughes Facebook ads expert joining me
where we're going to be talking about
creating a recognizable assets
for your Black Friday campaign
hey Stacy welcome to the episode
hi thanks for having me
uh so
this is a 10 part series
that we're doing to help people get their Black Friday
campaign up and running um
we've spoken about why do a Black Friday campaign
uh we've spoken about what kind of offers
like there's eight different offers that people can uh
choose to uh do over that Black Friday campaign
we've also spoken about the magic numbers
pricing psychology
what to charge and we've also uh
spoken about um
making it easy for people to buy from you
so in this episode this is the next step of all of this
is getting everything ready so you have a
a consistent visual look across your campaign
across platforms as well so let's jump in
what's your experience
because as somebody that designs ads for people
for their Facebook
how important is it to have a consistent
identifiable look yeah
it's so important
it shows your audience that visibility
and it creates the sales
so that you need to have consistent
assets that are created for your Black Friday
promotion to promote it as well as the ads
uh as well
so just making sure that your content and your assets
are all you know similar
yeah absolutely
so the um the first step I start with is
what is the visual look going to be
so uh
if you're using Canva and most of us do right
it's like you can go in
and Canva's got some great templates for campaigns
but uh what I uh
encourage you to do is have a
think about what's your colour palette
going to be for the campaign
and often people uh
especially if you've got
you know quite rigid branding style guide
um think that they only if your
you know branding colours are blue and green
they think that that's the only colour that they can
use in their campaign what's your feedback on that
yeah well
I I think if we're doing a actual campaign
like we are for a Black Friday
you can
have a bit of fun and play around with your colours
so for example well
I know for me last year I had a photoshoot done
and I was wearing a lot of pink
and I was able to use an AI
tool to turn that pink outfit into a black one
so I then created
all the assets for my Black Friday promotion
that way so yeah
think about you know if it's going to be Black Friday
obviously the the obvious one is black um
but you can have a bit of fun
and bit of a play around with that
yeah I like what you said about that
cause everyone does think it's black
so I've got to do everything in black
but what is your contrasting colour
and we spoke about that in our previous episode
when we were talking about making it easy
for people to buy
and picking a high contrasting colour
in your campaign that pops
so even if everything's black like you said
you had pink as your accent colour
and so think about what is going to be your accent colour
because when it comes to getting
people to click and buy you want to have that to be your
I'm highlighting colours so for example
in our Black Friday lead machine uh
challenge that we're running this week uh
we've got orange and teal as our highlight colours
so that uh high contrasting
orange colour is on our call to action buttons
and it's also on our thumbnails to make it really pop
and that is an emphasis of you know
what our brand colours are normally
isn't it yeah
and this is an extension really of what
what we what our brain colours are
but we're using it for this particular
Black Friday campaign so yeah
you can go away from your usual brain colours
and create something just for this campaign
yeah um
look I've seen it done with even big uh brand names
I remember when I went to um
uh champagne in France
and I went to Pommery
and I walked in and they had this whole like
you know it's real old school
beautiful tasting room and
but over in the corner they had um
like a beach campaign set up
and so they had these beach umbrellas
they had bright yellow um
coolers and and tables and that set up so they um
chose something that isn't out
on their normal style of content to make it pop
so having a think about what are your
colours that you're going to do for your campaign
and then like you said about getting a photoshoot done
so if you're going to then do a campaign shoot for it
I want you to go through and think about are you plat
do you need to get a new photoshoot
or are you going to be repurposing
content that you've already got
go and find those assets and put it into a folder
so it's organised and ready to go
that you can use it across the campaign
what are the other assets that we need
when we're doing a brand
so you need like a promo banner
sweet as well so website header LinkedIn
YouTube Facebook cover if you have Facebook groups
you'll need a banner for that one as well
and an email header so yeah
once you sort of get one in the right size
you can just make sure that it's the right sizes
across all of those platforms
you also need some design templates as well
so a canvas set um for your image graphics
your carousels
and any other promo post stories or reels again
they're all different sizes
so it's good to have those all in a template
ready to go
which we will be providing um as part of our campaign
yeah absolutely
and the thing is like for me
whenever I'm like doing a campaign
I always start with
what's the header image that goes on your website
the thumbnails that you're going to do
uh for your content so for YouTube for example
but then I'm going to repurpose that content and make
like you said the Facebook banner
and then the email banner
and everything else flows from there
and the beautiful thing that Canva
you can resize uh everything in one spot now ah
so great how they changed that
that you can do it all in one file now
I love that so much so let's talk about um
the assets that you need to for ads as well stace
what are the
what are the assets that you need to run your campaign
and if you're going to yeah
so I always recommend doing all the diff
all all the formats so yeah
um yeah you want a uh image graphic
uh definitely a carousel uh
reel covers so if you're going to do face to camera reels
um awesome uh B roll reels
then you have a uh you know
thumbnail that you can use for your real cover
and then um
you can use those also
just for posting on Facebook and Instagram natively
organically and then you can turn those
that content into ads as well
yeah for sure
and look when it comes to creating video content um
if you start with your hero video
like your you know face to camera video
you can then chop that up
you can then make a B roll clips while you're you know
in your if you're you know
like I've got my orange jacket on
cause that's our thing for Black Friday
um but if I'm going to do content
I'm going to be using that for all my B roll videos
that I'm also going to film at the same time as well
so film your talking head video
have something that stands out and recognizable
in that time when you're filming
so like I said
I've got my orange jacket on at the moment
but you might have a prop
you might have a cup or whatever it is
but um having a recognizable prop
while you're doing your videos is a great idea as well
yeah that's really good
alright so that's pretty much it for this episode
it's a nice quick one because essentially
it's just about giving you permission
I guess to go
you don't need to be really strict in your um
you know your branding how can you take your high
contrasting colour out of your branding
and really emphasize that
bring it to life give it some character
give it a personality um
we did it with our campaign
we um
we've been playing with some AI tools
and we turned ourselves into action figures
and racing car drivers because it is a bit of fun
because of fine Friday Lead Machine
and I actually had somebody comment about that today
they were like ha
I saw your branding for Black Friday
the racing car thing that's what they remembered
so we want to use assets that um
make us stand out
because there is a lot of Black Friday um
content
that's about to get swamped on our feeds at the moment
so if you can stand out with something that isn't
and that's what I'm saying
it's really good that Canva has got these templates
but if it looks like everyone else's templates
then it's just going to just be muddy water at least yeah
but have a look
have a think about how you can make your
stand out and be different
and I think we've done that with our uh
you know our theme of the lead machine
the racing car drivers
and you turn them into like AI videos
like there's so many tools now that we can use to
to do this isn't it
it's just so much easier to do things like
be more creative with your campaign
yeah absolutely
and you know here's the thing
like I um
you know you can take if you've had a photoshoot done
you can actually take those images
and then I went over to Google Gemini on the weekend
and I went take that green jacket
and make it orange for this thumbnail
you know so it means that you can get uh
extend the life of your photoshoot
that you've already got sitting there in your assets
so you know you think I don't have time for that uh
or I've got these beautiful photo shoots
but I want to theme it to this colour
then you can use AI for that
I'm going to I'm going to show you how to do that
in our Black Friday lead machine as well
hey um amazing
so if you haven't already
go back and listen to our previous episodes
if you are putting together a Black Friday offer
and uh in our next episode
Stacy going to take us through uh
what's the ad campaigns
that we need to be doing for Black Friday
because it's fantastic to have the right offer
and it's great to have the content
but we want to use our ads to amplify our message
talk us through what you're going to cover
in our next episode yes
so we're going to talk about the two different campaigns
that you're going to need
and one being a list building a lead campaign
something for free that you're going to put out there
and it might even just be getting people um
to join a wait list to find out about
your Black Friday offer um
but we're going to be doing that
and then the second part is
we want to then retarget all of those people
all the people that yeah you know
have been following you on Facebook um
that responded to something on Instagram
they've gone to your website
and they're on your email list
we're going to be retargeting them in Black Friday time
normally
that's in a quite an expensive time to advertise
but we're going to be retargeting our warm
people with our offer and making those sales amazing
can't wait till the next episode stays
um alright
well uh
for anyone that wants to join us for Black Friday
Lead Machine
head over to Black Friday Lead machine.com
and we kick off on Wednesday
you've got 3 days um their implementation workshops
let's be real about this
this isn't sitting on the sideline and just watching
we are actually doing the things
so at the end of the week uh
you've got your Black Friday campaign ready
and up and running ready to make money
cause at the end of the day
this is an opportunity for businesses to get that last
uh
or you know cash injection before the end of the year
uh to give you a little bit of breathing room
because a lot of businesses slow down after
you know January
February um well December
January I should say and so
this is a great opportunity to get that cash injection
and build your list uh
for when you want to launch uh
for next year as well
alright I'm Deb Szabo
I'm Stacy Hughes and we'll see you in the next episode
bye bye

Black Friday Assets 2025: The Visual Strategy That Sells

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