Black Friday Ads 2025: How to Amplify Your Offer Fast

Season #3 October 31, 2025

Want your Black Friday offer seen by thousands — without wasting ad spend?

In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert.

You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting, and ad budgeting, even if Meta feels confusing.

💌 Stay ahead this season. Subscribe to Deb’s newsletter for weekly content and campaign strategies: https://debszabo.com/

👀 IN THIS EPISODE, DEB & STACEY COVER:

✅ When to start your Black Friday ads (hint: it’s now)
✅ How to build your warm audience before the sale
✅ The “warm-up window” strategy to slash ad costs
✅ Creative formats that convert: video, image & carousel
✅ Common ad mistakes to avoid this holiday season
✅ Budgeting for list-building vs. sales campaigns
✅ How to retarget your best prospects for profit

💡 This is Part 5 of the 10-part Black Friday Lead Machine series, guiding you from offer to launch.

🕒 TIMESTAMPS

00:00 – Intro: Your Final Step to Black Friday Success
01:00 – Why You Need to Amplify with Ads
02:00 – When to Start Running Your Black Friday Ads
03:00 – The Warm-Up Window: Building Your List Early
04:30 – Targeting & Audience Strategy
06:00 – Why Creative and Copy Matter More Than Ever
07:30 – Common Mistakes in Ad Campaigns
09:00 – Creating Multiple Ad Formats That Convert
10:30 – Budget Tips for Black Friday Campaigns
12:00 – Retargeting: Turning Warm Leads into Buyers
13:00 – Recap & How to Join the Black Friday Lead Machine

🚀 NEXT STEPS + RESOURCES

🎯 Join the Black Friday Lead Machine Challenge: blackfridayleadmachine.com
🔗 Instagram: / debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
🔗 Instagram: / staceyhughes.co

💼 WORK WITH DEB SZABO
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.

👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo

💼 Work With Stacey Hughes
Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.

👉 Work with Stacey at staceyhughes.co
Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.

Episode Transcript

so this Black Friday you have got your offer sorted
and you now have got your pricing sorted
and all your visible assets
ready to promote your offer
but the final step in
having a successful Black Friday campaign
is to amplify your message
so more people know about it
and today in our Black Friday Lead Machine
a podcast series
I've got Facebook ads expert Stacey Hughes is joining me
he's going to be sharing how to amplify your uh
offer with ads hey Stacey
how you going good
thanks Deb
I'm here to talk to you about one of my favourite
subjects which is Facebook and Instagram ads yes
I love that so much now here's the thing
I'm you know do ads with you
I run ad campaigns with you now
um for myself and my clients
and I know what kind of results we get when we have
you know um a good copy
good creative and different styles of it
but as far as the technical side of things
that's kind of where I hand it over to you and go okay
make it magic make your magic happen and um
and bring this campaign to life
yes it's very confusing
I'll be the first to admit that
that anything to do with Meta
so Facebook and Instagram
that's the platform that it's on is Meta
anything to do with Meta is confusing
but if you just follow the steps and set it up
step by step
which is what I'll be going through on day 3 of our um
lead machine this week
and if you just follow the steps
and just block out all the noise that Meta throws
all these weird things at you
and just just focus on getting your campaign set up
but the before we even get to that part
it is about planning and planning what your ads are
and you're leading up to that
we will have done that with working out our offer
and working out our content um
but then we work out who we're going to target
with our ads
yeah so Stacy
for anyone that hasn't run a Black Friday campaign
before they might be thinking
I'll just send out an email offer on the day uh
or last minute people um
they might be sending out an email off on the day
and hope for the best but what
we're talking about is actually doing a strategic
Black Friday Friday campaign
so you're optimising
that really important window between now uh
and the whole of November
because Black Friday is on the 28th of November
this year
but we also have Cyber Monday on the Monday following
to like
December the first
so it literally is a four day window that people
and I'm you know
cash in
and get that cash injection before the end of the year
so my question then is when do we start running ads
yeah the quick answer to that is
the answer to that is right now
right now we should be list building
building up our audience
showing Meta who to show our ads to
cause that's really important
cause what often happens is the week
couple of days before Black Friday
someone will message me and say
I want to run Black Friday ads
is it going to be expensive
and the answer to that is yes
it absolutely will be it is a busy time
a lot of people are advertising over Black Friday
but all so Meta doesn't know who to target your ads to
because you haven't been running campaigns at all
so that's going to make it expensive as well
so if you can build up a list of people that
either with a lead magnet
or that you do a list building ad
where you getting people excited
or to get on the waitlist
to find out about your Black Friday offer
getting them onto your database
that's going to help your ads
that sales campaign that you run
in the Black Friday time
Meta's going to know who to retarget
and that's going to make your ads more cost effective
and at the end of the day
more profitable yeah
that's a great piece of advice
I know myself
like I've got a campaign running at the moment
which is a video gear guide and I have just been
you know I think I run what
$5 a day for that campaign
and it just ticks along and it brings in you
know the leads but for
for me
that's going to be a really important window for November
because people are researching what to buy
now for Black Friday um
yeah and so for me
that video gear guide is an opportunity that I can
share valuable information
so they've got the research
so when it comes to Black Friday
they've got all the information of what to buy
and they can you know nab the offer essentially
so it's not just for running ads for the day
on the day itself
it's look like you said that lead generation there yeah
the warm up window getting
getting people on your list so that you can
and then you actually you don't have to run
a sales campaign over that Black Friday window
if you decide you don't want to
but at least you've got an audience now of people who
you can email about your Black Friday offer
so if you are just new to ads and new to
you know new to an online business
then you could
that would be an option that you can do as well
run an ad campaign now build your list cause you know
you might have something to sell them next year
as well uh
but also then
you can let them know about your Black Friday offer
via email I love that the warm up window
I think that's a that's going straight to the pool room
that's insane so I love that yes
so essentially even
if people aren't going to run a Black Friday offer
on the day
they can still run a Black Friday lead generation
campaign where people
you could be giving
people a shopping guide of what to buy yeah
you could do that with your gear guide
you could be you know
doing that now and then um
you could put in affiliate
links to some of your products
um or you might get an advance on
you know what percentage off that they're going to
that they typically do for
potential things on your gear guide um
and yeah
you're just really giving something of value with that
lead magnet put that on ads
grow your list and then
let those people know about your own Black Friday offer
so stace what are some of the mistakes that people make
when they run like
ads and sketching yes
if it holiday period campaigns like Black Friday
a lot of people do focus on the audience and um
trying to really uh
narrow or target down who they want to target
but you don't have to do ads like that anymore
ad campaigns like that
the thing that you need to focus on is your ad
creative and your ad copy
so that content that you create on day 2 of our um
challenge that's going to be really important
and also the copy that goes with it
because they're the two most important things
that's going to help Meta find the audience for your ad
so don't worry about you know
working out if they wear Lululemon what their age is
you know
what what suburbs they live in what cars they buy
you don't have to worry about that stuff anymore
you just have to focus on your ad creative
and your ad copy and let Meta do the heavy lifting
they know everything about us
they know all of those things
you know they know at least 140 data points on us
so yeah let let Meta ha ha
probably like 5,000 data points on us
so let Meta do the um heavy lifting
and we just have to supply that
ad creative and ad copy
and that's probably the most important thing okay
so what is one of the mistakes that people make
with their creative and with their coffee
I just running one ads so just running one any
and just thinking that's all that they have to do
so do different types of formats
so you want to do an image
you want to do a carousel
you want to do two types of video
a video with your face to camera talking
and a video of some B roll images or video as well okay
so creative is really important
and it's not just about having one type of creative
it's about having multiple types of creative
and I know even when we do our campaigns
for my content and my client's content
we have you know
a carousel an image and a video
like a sales video and then b
roll clips of that as well
so it's it's just having that mix
yeah
yes exactly right
and people could watch your video
and then they get hit with your image ad
or they see the carousel that tells a bit of a story
or has some testimonials on it
so um and then they get hit with your video
and they learn a bit more about you
and what you stand for
and then they might see the image
so uh yeah
don't get too hung up on
that's probably another mistake
I see people get really hung up
up on one's ads that they have to turn on and off
but you don't again
you don't have to worry about doing that anymore
all you have to worry about is providing
lots of options for Meta to work with okay
so timing the best time to start Black Friday is now
the creatives
copy that we need is multiple pieces of creative copy
and then let's talk about budget
like how much should we be putting aside
for a Black Friday campaign
when it comes yeah
so you can for the lead campaign
you can I wouldn't go anything less than $10 a day
again you just want to run that lead campaign
see what your lead cost is and then also um
for the actual sales campaign
if you are going to run that
over the Black Friday period
think about what you're selling and the value of that
and how many you want to spend
and then what budget you can afford to spend
so think about that one
in terms of the whole campaign budget
so you might have a 300 dollar product and you want to
you know you want to sell a lot
but you know you know
if you sell at least one
you're going to make back 300 dollars so think about yeah
can I spend $300 $600
$900 um and go a whole entire campaign budget
just whatever you can afford basically
and however many sales you want to make and I think from
you know my advertising background
it's like we have awareness campaigns and then we have
you know strategic sales campaigns
and this is a strategic sales campaign
so we want to throw a bigger budget at this
than what we would normally run for just your generic
you know lead magnet like lead generation
you know to build Gmail list for example yeah
that's right
so just think about what you can afford and yeah
I wouldn't go any less than even with a lead campaign
don't go less than $10 a day or $300 all up and then uh
yeah
think about that in terms of once you get your results
how much more can you spend to get those results
is the more budget you spend
of course more people are going to see your ads
and if everything's converting
the more sales that you're going to make love it
love it love it
anything else that we need to know about
when it comes to running an ad campaign Stace
just with about retargeting as well
so that's probably the
the crucial part of that sales campaign
over the Black Friday period
that is what you're going to be doing is retargeting
so just always be thinking with your ad copy and
creative for that campaign
that these are people that have heard about you before
so it's not cold traffic that you're showing it to
it is your warm traffic so you can talk
you know your storytelling
it can all be um
to people that do know already about you okay
anything else that we need to know for running um
successful ads on Friday weekend
no I think we've pretty much covered it
so uh yeah
just working on it sounds really simple
like you make it sound really simple
like that's what I know
and whenever you get in and do my ads
it's just like you make it look so easy
but uh
for those people that uh
feel a little bit like me and really and like
I think I'm a tech savvy person right
I I
you know I'm really across all the other bits of text
but for some reason Meta just like uh
it just does my head in
and so for anyone that is like me
when it comes to running ads
um they can join our Black Friday lead machine
where we're going to take them through in three days
how to set up their offer
and
we've got eight different types of offers to choose
from get all your funnel set up with your emails
and your sales page and then of course
what kind of content to run
so we've got templates in there
uh for you to get your uh content set up
and then Day 3 is like Stacy's like
Thrive Zone of make your ads magic right
make it all happen exactly
you're going to ignore all the things that Meta throws
all those areas all those question marks
yellow things that Meta flash at you
and you're just going to follow me step by step
and get that ad campaign get your lead one set up
and then get your sales one scheduled or in draft
ready for that Black Friday sales time Stace
you make it look so easy
and that's what I love about uh
everything to do with what you do with Facebook ads
so for anyone that wants to join us
the details are in the show
notes on how you can join Black Friday Lead Machine
we kick off on Wednesday
and you can always catch the recording of each of it
and all the resources like
I have built a Black Friday bot to be able to
help shortcut a lot of these tasks
and we were just talking about that off
like air on how we can um
what elements we need for the Black Friday bot to um
to do for each step of building a Black Friday campaign
so look here's the thing
is that
we're going to be running you through how to make a
strategic marketing campaign
with a Black Friday theme
but I would be just doing it
so you know how to run a strategic marketing campaign
for anything that you do right
exactly we were just thinking about that before
weren't we like
these are just
all the principles that you put in place
for any type of marketing campaign
so yeah uh
all great skills to know and learn
yeah now
this is a 10 part series
on building your Black Friday campaign
so if you haven't listened to our previous episodes
go back to episode one and we talk about in there
why do a Black Friday campaign
and then we've got offers episode 3
we talk about the magic numbers that convert uh
and the next episode is um
how to make it easy for people to buy
and then the content that you need
and today's episode we've got about ads
alright until our next episode
thanks so much for joining me
I'm Deb Szabo
I'm Stacy Hughes and see you in the leave machine
Black Friday leave machine
I can't wait hahaha
it's going to be good see you then Stace
bye see you

Black Friday Ads 2025: How to Amplify Your Offer Fast

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