View available Immersion dates 
Two-day immersion
Your Business AI Brain is the captured intelligence and context, so Claude can work smarter and faster in your business. Over two days you will work 1:1 with Claude Specialist Deb Szabo to set up your Business AI Brain and AI workspace.
Turn your chatbot into a team member that can actually do the task. AI works best when your business knowledge and operations are current, clear and captured in one place.
Marketing and admin tasks are the first jobs that get pushed down the list when customers and delivery need you. The Immersion organises the strategy and knowledge behind your business, then turns it into customised AI systems that move that important work into a repeatable workflow.
Using the Business DNA and Brand DNA discovery tools, Deb works beside you to extract, translate, reveal what is getting in the way and organise what matters. More than three decades of marketing and business development experience is applied directly to review your Revenue Roadmap and reveal bottlenecks and growth opportunities before a single system is installed.
AI is not the strategy. It is the accelerator. So we build the strategy first.
Deb has this rare ability to simplify what can feel like a very overwhelming process. I now have clear guidance and practical tools that actually work.
Before your two days begin, Deb runs a full audit of your online visibility and digital footprint, which we use to build your AI Brain. Your Business DNA and Brand DNA are then built through a strategic diagnostic with Deb, not a questionnaire you fill in on the day.
You will receive a preparation pack before your session.
AI Brain Install · Two-day immersion
A hands-on installation that turns your business into a repeatable marketing system powered by your own AI team. Day One organises the strategy. Day Two turns that intelligence into working systems.
Day One
Day Two
OutcomeYou leave with an AI working system.
Everything is customised around your strategy, capacity and priorities. You keep the portable intelligence files, and the working system keeps evolving.
The intelligence
The commercial source of truth for your goals, offers, audiences, positioning and customer journey. It even reveals the skills and automations to build next.
Your voice, values, terminology and visual standards, captured as a brand guide that keeps every output recognisably yours and on brand.
Your real capacity and cadence for showing up, so your marketing stays consistent and genuinely sustainable.
The bottlenecks, leaks and opportunities, mapped into what to fix now, build next and improve later.
The doing layer
A deep library of content, marketing, admin and client-delivery skills, from content planning and podcast and YouTube production to short-form scripts, cornerstone articles, email triage and meeting prep. We install the ones you will actually use.
A personalised AI thinking partner calibrated to your intelligence, decisions and standards.
A portable, organised home for your approved intelligence, instructions, source files and work in progress.
Connect the apps you use every day, with repeatable workflows and scheduled tasks that move work from request to done.
We reverse-engineer your revenue goal into a real pathway: the marketing activities and content that actually get you there. Then the Revenue Roadmap shows what is constraining the business now, where opportunities are being missed, and what will create the most useful capacity first.
Now
Fix the active leak. Remove the constraint affecting revenue or delivery.
Next
Build the priority system. Turn your highest-value recurring work into a reliable workflow.
Later
Expand intelligently. Add more skills, workflows and automation once the first systems are working.
Claude, ChatGPT, Gemini, Perplexity and the next generation of tools will keep changing. Your intelligence is built as portable markdown files with a clear folder structure, so it moves with you.
The AI platform is the engine. Your Business AI Brain is the portable intelligence underneath it.
Your two days finish with a post-session action plan. You also receive 12 months access inside Content Catalyst to keep the momentum going with live training, resources and AI updates.
Regular live sessions and workshops inside Content Catalyst to keep building your skills.
A growing library of plugins, templates and skills you can put to work straight away.
Stay current as tools, models and best practice keep changing.
Two consecutive one-to-one days with Deb Szabo in person, hosted at Peppers The Vintage in the Hunter Valley or a premium Sydney venue. Lunch included both days, and when you stay in the Hunter Valley your accommodation is included.
One-to-one virtual delivery, anywhere in the world. Sessions can be spread across multiple sittings, confirmed at booking.
Prefer another location? Available by arrangement. Venue and any travel are confirmed with your booking.
Stay local in the Hunter Valley and your overnight accommodation is included.
Tailored AI Brain for Business VIP Immersion
$6,997 AUD plus GST
View available Immersion datesA full pre-session audit, two tailored one-to-one days, a post-session action plan, and 12 months of support and resources inside Content Catalyst. Two Immersions are available each month.
Running a team or organisation? See Team and enterprise below.
Included
Two tailored Immersions are released each month, held Wednesday and Thursday. Exact windows are confirmed against Deb's master calendar before checkout.
Hunter Valley delivery. Australia/Sydney time.
Can't see a window that suits? Just reach out and we'll find one.
For teams and organisations
The standard VIP Immersion is built for founders and small teams. Organisations with departments need a separately scoped installation. The two days are run with the CEO or business owner, then extended across the team.
Deb Szabo is an AI Marketing Strategist and Claude Specialist based in Pokolbin, Hunter Valley. She helps business owners extract the intelligence already inside their business, organise it, and install it into AI systems that support real work.
I don't think there's one part of my business that hasn't been positively impacted from the work that I've done with Deb. Right from working out what my business goals are, my plan of how I was going to achieve those goals, everything from my marketing through to my budget and the types of programs and services that I was going to offer are all things that Deb's been able to help me with through the program. I'm learning so much about AI and how to utilise that every day in the work that I'm doing, and it's saving me so much time every single day in my business.
Before your Immersion, Deb runs a full audit of your online visibility and digital footprint: an AI Search and visibility audit, a website audit covering SEO, AEO and GEO, and a social media platform audit. This gives us real data to analyse and build into your Business DNA.
A full pre-session audit, two tailored one-to-one days with Deb, your Business AI Brain and AI Workspace set up, customised skills, connectors and workflows, a post-session action plan, and 12 months of support inside Content Catalyst.
No. This is a tailored one-to-one strategy and build experience. We work on your real business across two focused days and install the system together.
No. You bring your business knowledge. Deb guides the strategy, organisation and technical installation with you.
We use Claude, however ChatGPT can also be optimised in the same way. Your core intelligence files stay transferable rather than locked into one provider.
Yes. Your Business AI Brain is created as portable files, so your intelligence can move as platforms and models change.
Yes. The standard VIP Immersion is designed for founders and small teams. Shared DNA, workspace guidance and operating files give everyone one approved source of truth. Organisations with departments need a separately scoped team or enterprise installation.
That is not a problem. We organise what is true now, map the opportunities and priorities, and create a living source of truth that evolves with your business.
No. We customise the skills, connectors and workflows that create the most useful capacity first. The goal is a practical working system, not unnecessary complexity.
You leave with a clear post-session action plan, then continue inside Content Catalyst for 12 months of support and resources: live training, a growing resource library and AI updates. This is membership-based support inside Content Catalyst, not ongoing one-to-one time with Deb.
Yes. One-to-one virtual delivery is available worldwide. The session structure is confirmed during booking, and sessions can be spread over an extended time.
In person with Deb in Pokolbin in the Hunter Valley, near Newcastle, NSW, hosted at Peppers The Vintage. Virtual delivery is available worldwide, and Sydney or another location can be arranged by request.
Choose your delivery format and request the current two-day windows. Once dates are confirmed, complete the secure checkout, and your onboarding and pre-session audit follow.
Two tailored VIP Immersions per month
Across two one-to-one days, we turn your strategy and business knowledge into a portable AI Brain and customised operating systems built around the work that matters.
View available Immersion dates
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