Deb Szabo is an Australian AI Marketing Strategist with 30 years of marketing experience. She helps founders and business owners install AI-powered marketing systems that generate consistent leads and scalable growth without the founder bottleneck. Based in Newcastle, NSW, Deb works with product and service-based businesses, and experts who are brilliant at what they do but struggle with consistent marketing.

What industries do you work with?

Deb works with product and service-based businesses including coaches, consultants, and hospitality brands. With 20 years in wine tourism, she has particular expertise helping wineries, cellar doors, and tourism operators stand out in competitive markets. If you sell expertise, knowledge, or high-value products and services, her AI marketing systems are built for you.

Do I need to be tech-savvy to use AI?

No technical skills required. If you can send an email and use a smartphone, you can implement these AI marketing systems. Everything is built step by step in plain language with done-with-you support. You don't need to understand how AI works. You just need to follow the process.

How much time will this take?

Three 60-minute sessions a month: Strategy (the what), Tactical (the how), and Planning & Q&A (momentum and roadblocks). Once your AI systems are dialled in, you're not doing more marketing. You're doing highly leveraged marketing that saves 10 to 20 hours a week while growing your bottom line.

I already use ChatGPT. Will this help me?

Yes, and it will make your AI work significantly better. The AI Marketing Blueprint installs your Business DNA and Brand DNA so every output is aligned to your business, not generic. You'll also expand beyond ChatGPT with training on Gemini, Perplexity, Claude, AI image and video generation, and automation workflows. Strategy turns a basic chatbot into a revenue asset.

What makes your approach different?

30 years of marketing strategy, content marketing, video production, and campaign management combined with cutting-edge AI implementation. Most strategists give you a plan and leave you to execute. Here you get the plan AND the AI-powered systems to actually make it happen consistently. AI assistants trained on your business, templates customised to your brand, and workflows that generate leads and revenue.

Deb is based in Newcastle, New South Wales, Australia. She works with clients across Australia and internationally, with members in the US, UK, and New Zealand. All programs are delivered online with flexible timing. Live sessions are scheduled for Australian time zones, with recordings available for those who can't attend live.

How do I know which offer is right for me?

Take the free Marketing Scorecard to see where you're losing conversions and book a discovery call to discuss your needs.

In this week's session

We recapped our January to do list, which was also a carry over from December.

Update our Social Media Bios (Templates provided)
Mark important dates in your Annual Planner

Tick off January here

Get the Checklist

🤖 Ai Prompt

Stop sounding like Chat GPT! Use this ai prompt to get a list of words and phrases to avoid in content creation, along with explanations for why they should be avoided and suggested alternatives:

AI PROMPT

"Create a comprehensive list of words to avoid in content creation, including overly used words chat gpt uses e.g unlock and transform, complex jargon, buzzwords, insensitive language, and ambiguous expressions. Provide insights on why each word should be avoided and suggest more effective alternatives."

Set up your own AI ASSISTANTS - Watch this video training

⭐️ Marketing

When was the last time you reviewed your product ladder?

Kicking off 2026 inside Content Catalyst membership, we are focused on our CUSTOMER JOURNEY. This meant reviewing our current or potential offers, understanding their product life cycle opportunities, then plan the marketing activities required to launch or revitalise our offers.

It made me consider what my audience currently needs and what services do I have on my website available to help them with that need.

When reviewing your own product ladder, here are 3 questions to ask ⬇️

How well does each product address a specific pain point in your customer's journey?
What gaps exist between the steps in your current product ladder, and how can you fill them?
How well are you promoting the transformation of each product?

Content Catalyst Member's Hub

Start Here
4 lessons
1. ⭐ BUSINESS DNA - Blueprint Part 1
2. ⭐ BRAND DNA - Blueprint Part 2
3. ⭐ CUSTOM GPT BUSINESS BESTIE - Part 3
4. ⭐ Creating Reels - Part 4
Marketing Strategy Sessions - 2nd Monday of the Month
14 lessons
1. ⭐ Quiz Lead Magnet Funnel - 9th Feb 2026
2. ⭐ 2026 Lead Generation - 12th Jan 2026
3. ⭐ 2026 Planning - 1st Dec 2025
4. ⭐ AI for Image Generation (part 2)
5. ⭐ Ai for Image Generation (part 1) - 26th Nov 2025
6. ⭐ How to Repurpose a Video - 13th Oct 2025
7. ⭐ AI for Content Marketing - 4th Aug 2025
8. ⭐ Build a GPT for Lead Generation - 14th July 2025
9. ⭐ AI for Content Creation - 16th June 2025
10. ⭐Reels/Short Form Content - 12th May 2025
11. ⭐ Pre Launch Activities - 7th April 2025
12. ⭐ Marketing Funnel - 10th March 2025
13. ⭐ Video Series - 10th Feb 2025
14. ⭐ Product Ladder - 13th Jan 2025
Marketing Tactic Sessions - 3rd Monday of the Month
2 lessons
1. ⚙️ Build our Lead Magnet Quiz - 16th Feb 2026
2. ⚙️ New Google Content Tools for 2026 - 19th Jan 2026
Planning Sessions - 4th Monday of the Month
14 lessons
1. 📝 Planning Q&A - March's Content (23rd Feb 2026)
2. 📝 Planning Q&A - February's Content (27th Jan 2026)
3. 📝 Planning - Holiday Batching (15th Dec 2025)
4. 📝 Planning - December's Content (14th Nov 2025)
5. 📝 Planning - November's Content (27th Oct 2025)
6. 📝 Planning - October's Content (22nd Sept 2025)
7. 📝 Planning - September's Content (18th Aug 2025)
8. 📝 Planning - August's Content (28th July 2025)
9. 📝 Planning - July's Content (30th June 2025)
10. 📝 Planning - June's Content (26th May 2025)
11. 📝 Planning - May's Content (28th April 2025)
12. 📝 Planning - April's Content (24th March 2025)
13. 📝 Planning - March's Content (24th Feb 2025)
14. 📝 Planning - February's Content (27th Jan 2025)
Video Editing Sessions - Replays (year 2024-2025)
22 lessons
1. Video Editing For Beginners - Start Here 👇
2. 🎥 Video Editing Session - End of Year Editing (8th Dec 2025)
3. 🎥 Video Editing Session - Capcut Struggles (17th Nov 2025)
4. 🎥 Video Editing Session - How to Repurpose a Video (20th Oct 2025)
5. 🎥 Video Editing Session - How to do Storytelling with B-rolls (11th Aug 2025)
6. 🎥 Video Editing Session - Instagram Essentials (21st July 2025)
7. 🎥 Video Editing Session - Meta's EDIT App (23rd June 2025)
8. 🎥 Video Editing Session - Reels (19th May 2025)
9. 🎥 Video Editing Session - Key Framing (14th April 2025)
10. 🎥 Video Editing Session - How to clone yourself (17th March 2025)
11. 🎥 Video Editing Session - How to create a multi part VIDEO SERIES (17th Feb 2025)
12. 🎥 Video Editing Session - Brand Kit Set up (13th Jan 2025)
13. 🎬 Editing Workroom - Capcut Basics (Phone)
14. 🎬 Editing Workroom - Capcut Basics (Desktop)
15. 🎬 Editing Workroom - Website
16. 🎬 Editing Workroom - Remix and Repurpose Content
17. 🎬 Editing Workroom - Year End Wrap-up Reel
18. 🎬 Editing - Talking Head Video
19. 🎬 Editing - Short Video
20. 🎬 Editing Workroom - Hooks, Effects, and Transitions
21. 🎬 Editing Workroom - YouTube
22. 🎬 Editing Workroom - Streamyard