AI Business Brain Install

Designed for direct-to-consumer wineries and tourism operators.

Your winery's strategic partner. Your AI clone. Built on your brand, your voice, your products, and your goals. Installed on your computer and phone. In one day.

What AI can actually do for your winery

AI can save winery owners 20 hours a week. And that's conservative.

It can crunch your visitation numbers to reveal where your visitors are actually coming from. Write your event copy for your booking page. Draft tasting notes in your voice. Build email newsletters that sound like you wrote them at your best. Optimise your online discoverability so more people find and book your cellar door. Create wine club booklets. Analyse your member acquisition and retention data. And that's just scratching the surface.

But here's what most people experience instead: AI slop. Robotic, generic, could-be-anyone output that sounds nothing like your winery.

There are two reasons for that.

First, most businesses don't have an AI brain loaded with their business and brand DNA. The AI doesn't know your winery, your wines, your voice, your customers, or your goals. So it guesses. And it guesses badly.

Second, most people don't have custom instructions set up so the AI acts as their CEO Business Bestie instead of giving the generic output everyone else gets.

That's why I created a diagnostic tool to fix this. I was sick of generic answers. I was sick of watching smart business owners get rubbish from AI because nobody had shown them what was missing underneath.

Why I built this for wineries

After 21 years in Hunter Valley wines, working in DTC winery operations including marketing, wine club, cellar door and events, I understand how this one thing can power up your AI to be your best and cheapest employee.

Your Business and Brand DNA works across any AI model. ChatGPT, Gemini, Perplexity. But for the best performance, I recommend and install Claude. Once your DNA is done, you can load it into all your AI tools. Just like I do.

A marketing strategy session and a tech install. In one day.

As we use the DNA generator tools, we align your goals to your brand and your offers. The diagnostic process reveals the opportunities you're sitting on and optimises your offers. The strategy comes first. The AI makes it fly.

What you actually get

A strategic AI Business Bestie who thinks like a CEO but delivers tasks like your personal assistant. On your phone or your computer. Available whenever you need it.

You can talk through your ideas, your challenges, and your tasks. It reads your emails. Schedules tasks. Creates a pack run plan complete with tasting notes ready to print. Your team can use it too.

When you need copy for an event, your Business Bestie already knows your venue, your wines, your top buyers, and most importantly, your brand. Done before your coffee gets cold.

That's what an AI Business Brain does. It knows everything about your winery and it works the way you think.

What you walk away with

A strategic diagnostic of your winery's marketing across five pillars that reveals the opportunities you're sitting on
An AI team member that knows your business, your brand, your products, and your voice and gives you back hours every week
A Business and Brand DNA that works across every AI platform you use now and in the future

Who's doing the installing?

I'm Deb Szabo. AI Marketing Strategist. 30 years in marketing. 20 years in the wine industry. Marketing Mentor for the HVWTA Mentor Program. Hunter Valley Legends Award finalist for Outstanding Individual Contribution.

I don't sell prompts. I install strategy and systems.

AI is not the strategy. It's the accelerator.

Questions you might have

Do I need to know anything about AI?

No. That's what this day is for. I set it up. I teach you how to use it. You leave confident.

What's Claude? Why not ChatGPT?

Claude is built by Anthropic and is the most advanced AI available. It handles complex business context better than anything else on the market and connects directly to your Google tools.

What happens after the install?

You'll have a working AI Business Bestie you can use immediately, 24/7. You will need a paid Claude plan ($34 AUD/month) to keep it running.