Is your business ready for AI? Now, how
Is your business ready for AI? Now, how
Is your business ready for AI? Now, how
we do marketing in 2026 has changed from
we do marketing in 2026 has changed from
we do marketing in 2026 has changed from
2025, and I want to walk you through
2025, and I want to walk you through
2025, and I want to walk you through
what's changed and how you can stay
what's changed and how you can stay
what's changed and how you can stay
ahead of the rapidly evolving um shift
ahead of the rapidly evolving um shift
ahead of the rapidly evolving um shift
with marketing our businesses. Now,
with marketing our businesses. Now,
with marketing our businesses. Now,
here's the thing. Um, I want to say that
here's the thing. Um, I want to say that
here's the thing. Um, I want to say that
as business owners, visibility, whether
as business owners, visibility, whether
as business owners, visibility, whether
it's to our online shop or whether it's
it's to our online shop or whether it's
it's to our online shop or whether it's
to our physical location shop, we we
to our physical location shop, we we
to our physical location shop, we we
need traffic. We need to have people uh
need traffic. We need to have people uh
need traffic. We need to have people uh
going to our venues, whether it's online
going to our venues, whether it's online
going to our venues, whether it's online
or in person. Um, so therefore, we have
or in person. Um, so therefore, we have
or in person. Um, so therefore, we have
an audience to showcase what we do. So
an audience to showcase what we do. So
an audience to showcase what we do. So
therefore, we can sell what we do to
therefore, we can sell what we do to
therefore, we can sell what we do to
that audience. And what's happening at
that audience. And what's happening at
that audience. And what's happening at
the moment is the market is rapidly
the moment is the market is rapidly
the moment is the market is rapidly
changing. Now, when I first started in
changing. Now, when I first started in
changing. Now, when I first started in
radio, you know, three decades ago, we
radio, you know, three decades ago, we
radio, you know, three decades ago, we
had a very traditional salesfunnel
had a very traditional salesfunnel
had a very traditional salesfunnel
process that was all about going out and
process that was all about going out and
process that was all about going out and
getting as many eyes on the business and
getting as many eyes on the business and
getting as many eyes on the business and
then convert that traffic. So, it's the
then convert that traffic. So, it's the
then convert that traffic. So, it's the
traditional salesunnel. So, it was
traditional salesunnel. So, it was
traditional salesunnel. So, it was
attention and then it went to interest,
attention and then it went to interest,
attention and then it went to interest,
desire, and action. And that's how
desire, and action. And that's how
desire, and action. And that's how
pretty much we've been. So if we're
pretty much we've been. So if we're
pretty much we've been. So if we're
invisible to our audience, um, that's
invisible to our audience, um, that's
invisible to our audience, um, that's
one thing, but it's also another thing
one thing, but it's also another thing
one thing, but it's also another thing
to understand how visibility affects our
to understand how visibility affects our
to understand how visibility affects our
leads, which affects ourselves and our
leads, which affects ourselves and our
leads, which affects ourselves and our
ongoing relationships with our audience.
ongoing relationships with our audience.
ongoing relationships with our audience.
And so that's what I want to talk to you
And so that's what I want to talk to you
And so that's what I want to talk to you
about in this video, because we're no
about in this video, because we're no
about in this video, because we're no
longer talking about attracting just
longer talking about attracting just
longer talking about attracting just
humans. we have to now attract um AI and
humans. we have to now attract um AI and
humans. we have to now attract um AI and
AI search models. So this is why I say
AI search models. So this is why I say
AI search models. So this is why I say
everything's changing in 2026 of how we
everything's changing in 2026 of how we
everything's changing in 2026 of how we
market our business. Now I want to just
market our business. Now I want to just
market our business. Now I want to just
um go back to so the traditional
um go back to so the traditional
um go back to so the traditional
marketing funnel or sales funnel has
marketing funnel or sales funnel has
marketing funnel or sales funnel has
been all about that interest you know
been all about that interest you know
been all about that interest you know
attraction interest desire and action
attraction interest desire and action
attraction interest desire and action
that's been that that whole funnel of
that's been that that whole funnel of
that's been that that whole funnel of
how we go out and create content how we
how we go out and create content how we
how we go out and create content how we
talk to our audience um in a simple
talk to our audience um in a simple
talk to our audience um in a simple
salesunnel but now people have choice
salesunnel but now people have choice
salesunnel but now people have choice
like we are surrounded by over 10,000
like we are surrounded by over 10,000
like we are surrounded by over 10,000
marketing messages a day so how people
marketing messages a day so how people
marketing messages a day so how people
purchase has dramatically changed um and
purchase has dramatically changed um and
purchase has dramatically changed um and
Google actually did some research um uh
Google actually did some research um uh
Google actually did some research um uh
a few years back and they came up with
a few years back and they came up with
a few years back and they came up with
what's called the messy middle. So
what's called the messy middle. So
what's called the messy middle. So
that's basically how buyer behavior has
that's basically how buyer behavior has
that's basically how buyer behavior has
changed the the um the customer journey
changed the the um the customer journey
changed the the um the customer journey
of how we research and purchase has
of how we research and purchase has
of how we research and purchase has
changed. So essentially,
changed. So essentially,
changed. So essentially,
if we want to win customers, we've got
if we want to win customers, we've got
if we want to win customers, we've got
to have the right message at the right
to have the right message at the right
to have the right message at the right
place at the right time. And if we
place at the right time. And if we
place at the right time. And if we
don't, then uh how online search is
don't, then uh how online search is
don't, then uh how online search is
going, you'll get recommended to someone
going, you'll get recommended to someone
going, you'll get recommended to someone
else. So I really wanted to walk through
else. So I really wanted to walk through
else. So I really wanted to walk through
what are the key things that affect um
what are the key things that affect um
what are the key things that affect um
how we attract our audience and convert
how we attract our audience and convert
how we attract our audience and convert
as well. So I I have I guess
as well. So I I have I guess
as well. So I I have I guess
the five essential marketing pillars
the five essential marketing pillars
the five essential marketing pillars
that I've observed over the years in
that I've observed over the years in
that I've observed over the years in
business um that dramatically affects um
business um that dramatically affects um
business um that dramatically affects um
how we uh get our brand known and also
how we uh get our brand known and also
how we uh get our brand known and also
our offers uh sold and also
our offers uh sold and also
our offers uh sold and also
relationships built because to me
relationships built because to me
relationships built because to me
marketing isn't just about that one and
marketing isn't just about that one and
marketing isn't just about that one and
done sale. It's about that ongoing
done sale. It's about that ongoing
done sale. It's about that ongoing
relationship with your audience. And so
relationship with your audience. And so
relationship with your audience. And so
I want to walk through what are those
I want to walk through what are those
I want to walk through what are those
essential five pillars so we can cut
essential five pillars so we can cut
essential five pillars so we can cut
through the noise and direct our efforts
through the noise and direct our efforts
through the noise and direct our efforts
to where it matters most. So the first
to where it matters most. So the first
to where it matters most. So the first
one I'm going to head to um we've got
one I'm going to head to um we've got
one I'm going to head to um we've got
five essential pillars. So we've got our
five essential pillars. So we've got our
five essential pillars. So we've got our
brand, our brand power, um products,
brand, our brand power, um products,
brand, our brand power, um products,
what we sell, our offers, how we sell
what we sell, our offers, how we sell
what we sell, our offers, how we sell
it, and then our content which is our
it, and then our content which is our
it, and then our content which is our
visibility engine. Now, often when I say
visibility engine. Now, often when I say
visibility engine. Now, often when I say
content, people think of just their
content, people think of just their
content, people think of just their
social media or their reals on
social media or their reals on
social media or their reals on
Instagram. But content is a holistic
Instagram. But content is a holistic
Instagram. But content is a holistic
approach. It starts from everything that
approach. It starts from everything that
approach. It starts from everything that
we say on our website, our collateral,
we say on our website, our collateral,
we say on our website, our collateral,
our visual elements, right through to
our visual elements, right through to
our visual elements, right through to
our social media. Um, it includes long
our social media. Um, it includes long
our social media. Um, it includes long
form and short form content. So, it's a
form and short form content. So, it's a
form and short form content. So, it's a
very broad holistic approach. And that's
very broad holistic approach. And that's
very broad holistic approach. And that's
why when I created my uh online
why when I created my uh online
why when I created my uh online
membership content catalyst, it was uh
membership content catalyst, it was uh
membership content catalyst, it was uh
with that in mind as a marketing hub as
with that in mind as a marketing hub as
with that in mind as a marketing hub as
opposed to just here's how to make a a
opposed to just here's how to make a a
opposed to just here's how to make a a
short form video for social media. And
short form video for social media. And
short form video for social media. And
then we have our systems because at the
then we have our systems because at the
then we have our systems because at the
end of the day systems are
end of the day systems are
end of the day systems are
what will make it uh doable to do it
what will make it uh doable to do it
what will make it uh doable to do it
when everything else is happening around
when everything else is happening around
when everything else is happening around
us. So let's talk about brand for a
us. So let's talk about brand for a
us. So let's talk about brand for a
second. So the first one out of the
second. So the first one out of the
second. So the first one out of the
gate. I look at those as well in
gate. I look at those as well in
gate. I look at those as well in
sequential order because a lot of people
sequential order because a lot of people
sequential order because a lot of people
if you're starting over here uh and you
if you're starting over here uh and you
if you're starting over here uh and you
haven't built your foundations then
haven't built your foundations then
haven't built your foundations then
you're going to be
you're going to be
you're going to be
you're going to be working on tactics
you're going to be working on tactics
you're going to be working on tactics
over strategy. And that's one of the
over strategy. And that's one of the
over strategy. And that's one of the
things that I always look at is, you
things that I always look at is, you
things that I always look at is, you
know, if I'm in a room of people and
know, if I'm in a room of people and
know, if I'm in a room of people and
they're talking about ideas on how to
they're talking about ideas on how to
they're talking about ideas on how to
promote something or how to, you know,
promote something or how to, you know,
promote something or how to, you know,
uh, get people engaged in something is
uh, get people engaged in something is
uh, get people engaged in something is
often they will talk about tactics. And
often they will talk about tactics. And
often they will talk about tactics. And
tactics are necessary, but without a
tactics are necessary, but without a
tactics are necessary, but without a
strategy, it's like driving to the shop
strategy, it's like driving to the shop
strategy, it's like driving to the shop
without a map, without directions. um
without a map, without directions. um
without a map, without directions. um
you know that it's over there, but if
you know that it's over there, but if
you know that it's over there, but if
you don't know where to get there
you don't know where to get there
you don't know where to get there
without the map, if you've never been
without the map, if you've never been
without the map, if you've never been
there before, then you can drive around
there before, then you can drive around
there before, then you can drive around
in circles. And that's essentially what
in circles. And that's essentially what
in circles. And that's essentially what
happens with strategy um when you do
happens with strategy um when you do
happens with strategy um when you do
tactics before strategy or tactics
tactics before strategy or tactics
tactics before strategy or tactics
without strategy. So, let's look at the
without strategy. So, let's look at the
without strategy. So, let's look at the
brand. Brand power is really important
brand. Brand power is really important
brand. Brand power is really important
because if um we don't have consistency
because if um we don't have consistency
because if um we don't have consistency
with our branding uh then again we're
with our branding uh then again we're
with our branding uh then again we're
talking about and I'm going to talk here
talking about and I'm going to talk here
talking about and I'm going to talk here
about customers and AI because if your
about customers and AI because if your
about customers and AI because if your
customers don't understand you then AI
customers don't understand you then AI
customers don't understand you then AI
definitely won't understand you. So,
definitely won't understand you. So,
definitely won't understand you. So,
generic noise is when you have messy um
generic noise is when you have messy um
generic noise is when you have messy um
imagery across different platforms, when
imagery across different platforms, when
imagery across different platforms, when
you have bios that aren't updated, when
you have bios that aren't updated, when
you have bios that aren't updated, when
you have links that are outdated, and
you have links that are outdated, and
you have links that are outdated, and
that's why, you know, I'm forever, you
that's why, you know, I'm forever, you
that's why, you know, I'm forever, you
know, once a month I'll go and do a
know, once a month I'll go and do a
know, once a month I'll go and do a
check across platforms for that reason.
check across platforms for that reason.
check across platforms for that reason.
Um, you know, I was working on something
Um, you know, I was working on something
Um, you know, I was working on something
the other day uh with a client and um
the other day uh with a client and um
the other day uh with a client and um
and it was just it was outdated and it
and it was just it was outdated and it
and it was just it was outdated and it
had only been updated um what feels like
had only been updated um what feels like
had only been updated um what feels like
recently. Um so it is important to have
recently. Um so it is important to have
recently. Um so it is important to have
something in your diary that actually
something in your diary that actually
something in your diary that actually
helps you u look at
helps you u look at
helps you u look at
um auditing your platforms um regularly.
um auditing your platforms um regularly.
um auditing your platforms um regularly.
And when I say audit, it can just
And when I say audit, it can just
And when I say audit, it can just
literally be are my images updated? are
literally be are my images updated? are
literally be are my images updated? are
my banner uh like if you're talking
my banner uh like if you're talking
my banner uh like if you're talking
about LinkedIn or YouTube or your
about LinkedIn or YouTube or your
about LinkedIn or YouTube or your
Facebook pages, is that banner shot um
Facebook pages, is that banner shot um
Facebook pages, is that banner shot um
up to date? Um your links and your
up to date? Um your links and your
up to date? Um your links and your
descriptions. Just those simple things
descriptions. Just those simple things
descriptions. Just those simple things
can be enough to make a huge difference.
can be enough to make a huge difference.
can be enough to make a huge difference.
So what we want is um and I talk about
So what we want is um and I talk about
So what we want is um and I talk about
branding. A lot of people often think as
branding. A lot of people often think as
branding. A lot of people often think as
well it's just your colors and logo and
well it's just your colors and logo and
well it's just your colors and logo and
it's not. It's so much more. It's how
it's not. It's so much more. It's how
it's not. It's so much more. It's how
people feel and the perception about
people feel and the perception about
people feel and the perception about
your brand that they have. So what we
your brand that they have. So what we
your brand that they have. So what we
want to do is uh mold that perception
want to do is uh mold that perception
want to do is uh mold that perception
that's aligned with what you the value
that's aligned with what you the value
that's aligned with what you the value
that you offer. And I say mold because
that you offer. And I say mold because
that you offer. And I say mold because
essentially people will make up whatever
essentially people will make up whatever
essentially people will make up whatever
they feel they believe. Now I can tell
they feel they believe. Now I can tell
they feel they believe. Now I can tell
you from my own point of view with
you from my own point of view with
you from my own point of view with
business is that I've done a lot of work
business is that I've done a lot of work
business is that I've done a lot of work
over the last few months on my own
over the last few months on my own
over the last few months on my own
branding and repositioning with
branding and repositioning with
branding and repositioning with
everything because my business has
everything because my business has
everything because my business has
evolved and so that's why I need to now
evolved and so that's why I need to now
evolved and so that's why I need to now
update everything across my digital
update everything across my digital
update everything across my digital
footprint to reflect that. Um, so
footprint to reflect that. Um, so
footprint to reflect that. Um, so
positioning, how do you want to position
positioning, how do you want to position
positioning, how do you want to position
yourself? Are you the budget car
yourself? Are you the budget car
yourself? Are you the budget car
company, you know, or are you the
company, you know, or are you the
company, you know, or are you the
premium car company that has all the
premium car company that has all the
premium car company that has all the
nice cars, the Ferraris that you want
nice cars, the Ferraris that you want
nice cars, the Ferraris that you want
to, you know, hire for the weekend? So,
to, you know, hire for the weekend? So,
to, you know, hire for the weekend? So,
where do you see yourself positioned in
where do you see yourself positioned in
where do you see yourself positioned in
the marketplace? So, that's your brand.
the marketplace? So, that's your brand.
the marketplace? So, that's your brand.
have a look at what that looks like for
have a look at what that looks like for
have a look at what that looks like for
you because if you've got inconsistency
you because if you've got inconsistency
you because if you've got inconsistency
there then of course um that will
there then of course um that will
there then of course um that will
confuse your customers and will
confuse your customers and will
confuse your customers and will
definitely confuse AI as well and I say
definitely confuse AI as well and I say
definitely confuse AI as well and I say
AI search engine. So think of Google.
AI search engine. So think of Google.
AI search engine. So think of Google.
Google is um definitely evolved when it
Google is um definitely evolved when it
Google is um definitely evolved when it
comes to how it searches and also it's
comes to how it searches and also it's
comes to how it searches and also it's
connected very closely with Gemini. Uh
connected very closely with Gemini. Uh
connected very closely with Gemini. Uh
well it is Gemini like Gemini is is
well it is Gemini like Gemini is is
well it is Gemini like Gemini is is
Google. So all those all that
Google. So all those all that
Google. So all those all that
information comes from there. You got
information comes from there. You got
information comes from there. You got
perplexity which is like search engine
perplexity which is like search engine
perplexity which is like search engine
like queen and then of course you have
like queen and then of course you have
like queen and then of course you have
chat GBT. Now chat GBT is going to be uh
chat GBT. Now chat GBT is going to be uh
chat GBT. Now chat GBT is going to be uh
offering you know where you can do ads
offering you know where you can do ads
offering you know where you can do ads
in here and you can get discovered
in here and you can get discovered
in here and you can get discovered
inside of chat GPT. So it's really
inside of chat GPT. So it's really
inside of chat GPT. So it's really
important that if you want these search
important that if you want these search
important that if you want these search
engines to find you and recommend you
engines to find you and recommend you
engines to find you and recommend you
then um that information has to be up to
then um that information has to be up to
then um that information has to be up to
date. So let's talk about
date. So let's talk about
date. So let's talk about
um your product because one of the
um your product because one of the
um your product because one of the
things that um again when and this is no
things that um again when and this is no
things that um again when and this is no
shade to anyone that is at different
shade to anyone that is at different
shade to anyone that is at different
stages of their journey. Um it's just
stages of their journey. Um it's just
stages of their journey. Um it's just
awareness of going where am I at now? Uh
awareness of going where am I at now? Uh
awareness of going where am I at now? Uh
a little check-in of where I am at now.
a little check-in of where I am at now.
a little check-in of where I am at now.
So therefore I can update things as I go
So therefore I can update things as I go
So therefore I can update things as I go
through because if we try and do
through because if we try and do
through because if we try and do
everything often we get overwhelmed and
everything often we get overwhelmed and
everything often we get overwhelmed and
not do anything. So that's why I want to
not do anything. So that's why I want to
not do anything. So that's why I want to
bring these things up with you of going
bring these things up with you of going
bring these things up with you of going
what are the key pillars that need
what are the key pillars that need
what are the key pillars that need
attention right now. So for example
attention right now. So for example
attention right now. So for example
products I've just recently you know
products I've just recently you know
products I've just recently you know
reviewed all my products in my product
reviewed all my products in my product
reviewed all my products in my product
suite and my customer journey of what I
suite and my customer journey of what I
suite and my customer journey of what I
offered to where I want people to like
offered to where I want people to like
offered to where I want people to like
nurture them from when they first land
nurture them from when they first land
nurture them from when they first land
on my website to you know a long-term
on my website to you know a long-term
on my website to you know a long-term
relationship of how I can help their
relationship of how I can help their
relationship of how I can help their
business. So this is where I encourage
business. So this is where I encourage
business. So this is where I encourage
you to go in and have a look at your
you to go in and have a look at your
you to go in and have a look at your
product suite. have a look at your
product suite. have a look at your
product suite. have a look at your
customer journey and ask yourself, do I
customer journey and ask yourself, do I
customer journey and ask yourself, do I
have a clear um ascension model and for
have a clear um ascension model and for
have a clear um ascension model and for
people to go to? Because again, if
people to go to? Because again, if
people to go to? Because again, if
you've got 20 different products and
you've got 20 different products and
you've got 20 different products and
they don't make sense of where people
they don't make sense of where people
they don't make sense of where people
need to go, then um a confused audience
need to go, then um a confused audience
need to go, then um a confused audience
uh is a audience that doesn't buy. Okay,
uh is a audience that doesn't buy. Okay,
uh is a audience that doesn't buy. Okay,
so let's go to our offers now. So this
so let's go to our offers now. So this
so let's go to our offers now. So this
is number three is our offers. often
is number three is our offers. often
is number three is our offers. often
what I see um and again working in sales
what I see um and again working in sales
what I see um and again working in sales
for many years we default to selling the
for many years we default to selling the
for many years we default to selling the
features. So the features are something
features. So the features are something
features. So the features are something
like my program has three monthly live
like my program has three monthly live
like my program has three monthly live
sessions and um it has tools and
sessions and um it has tools and
sessions and um it has tools and
templates. They're features but the
templates. They're features but the
templates. They're features but the
benefits are if I were booking an
benefits are if I were booking an
benefits are if I were booking an
airline ticket I'm booking an airline
airline ticket I'm booking an airline
airline ticket I'm booking an airline
ticket but the benefit is I'm going on a
ticket but the benefit is I'm going on a
ticket but the benefit is I'm going on a
holiday to relax. If I was talking about
holiday to relax. If I was talking about
holiday to relax. If I was talking about
a car, it's like I'm not going to sell
a car, it's like I'm not going to sell
a car, it's like I'm not going to sell
the steering wheel and um the seats. I'm
the steering wheel and um the seats. I'm
the steering wheel and um the seats. I'm
talking about how it drives and the um
talking about how it drives and the um
talking about how it drives and the um
the experience that it's going to give
the experience that it's going to give
the experience that it's going to give
me. So, having a look at your offers.
me. So, having a look at your offers.
me. So, having a look at your offers.
Now, one of the things that when you are
Now, one of the things that when you are
Now, one of the things that when you are
doing spotlight campaigns and you're um
doing spotlight campaigns and you're um
doing spotlight campaigns and you're um
doing uh launches, it's really important
doing uh launches, it's really important
doing uh launches, it's really important
to assess um what
to assess um what
to assess um what
um what are the key touch points. like I
um what are the key touch points. like I
um what are the key touch points. like I
have a checklist of like 20 touch points
have a checklist of like 20 touch points
have a checklist of like 20 touch points
that you can go through um which helps
that you can go through um which helps
that you can go through um which helps
communicate who is it for what problem
communicate who is it for what problem
communicate who is it for what problem
does it solve and what are the outcomes
does it solve and what are the outcomes
does it solve and what are the outcomes
that your offer delivers and when you go
that your offer delivers and when you go
that your offer delivers and when you go
through and you're reviewing your
through and you're reviewing your
through and you're reviewing your
landing pages like at the moment I am
landing pages like at the moment I am
landing pages like at the moment I am
literally reviewing my whole landing
literally reviewing my whole landing
literally reviewing my whole landing
page for contact catalyst and I'm
page for contact catalyst and I'm
page for contact catalyst and I'm
redoing all that at the moment and so
redoing all that at the moment and so
redoing all that at the moment and so
because of that I'm really aware of
because of that I'm really aware of
because of that I'm really aware of
making sure that I am looking at their
making sure that I am looking at their
making sure that I am looking at their
transformation ations of what you can
transformation ations of what you can
transformation ations of what you can
expect so it's clear of why you would
expect so it's clear of why you would
expect so it's clear of why you would
want to work with me. So ask yourself,
want to work with me. So ask yourself,
want to work with me. So ask yourself,
is it is it easy for people to buy?
is it is it easy for people to buy?
is it is it easy for people to buy?
Again, when I talk to a lot of people,
Again, when I talk to a lot of people,
Again, when I talk to a lot of people,
they're going, I'm in launch right now
they're going, I'm in launch right now
they're going, I'm in launch right now
and I haven't had many sales and I'm
and I haven't had many sales and I'm
and I haven't had many sales and I'm
sitting there going, okay, I'll go to
sitting there going, okay, I'll go to
sitting there going, okay, I'll go to
your website. Let's just have a a quick
your website. Let's just have a a quick
your website. Let's just have a a quick
look. And um and then I see that you
look. And um and then I see that you
look. And um and then I see that you
don't have a um an alert bar, an
don't have a um an alert bar, an
don't have a um an alert bar, an
announcement bar at the top, for
announcement bar at the top, for
announcement bar at the top, for
example, directing traffic to that
example, directing traffic to that
example, directing traffic to that
offer. Um one of the things that I do do
offer. Um one of the things that I do do
offer. Um one of the things that I do do
whenever I am in a launch or campaign is
whenever I am in a launch or campaign is
whenever I am in a launch or campaign is
making sure that alert bar is up there.
making sure that alert bar is up there.
making sure that alert bar is up there.
If you can, even changing over that um
If you can, even changing over that um
If you can, even changing over that um
first part of your uh header as well on
first part of your uh header as well on
first part of your uh header as well on
your homepage, the above the fold, what
your homepage, the above the fold, what
your homepage, the above the fold, what
we call the above the fold, um if you
we call the above the fold, um if you
we call the above the fold, um if you
can modify that, make sure your call to
can modify that, make sure your call to
can modify that, make sure your call to
action buttons go to where you want to
action buttons go to where you want to
action buttons go to where you want to
lead people to at that time. So, how
lead people to at that time. So, how
lead people to at that time. So, how
clear is your messaging around the
clear is your messaging around the
clear is your messaging around the
transformation? Make sure that you're um
transformation? Make sure that you're um
transformation? Make sure that you're um
showcasing the benefits of the outcomes
showcasing the benefits of the outcomes
showcasing the benefits of the outcomes
and um and then clearly showing that.
and um and then clearly showing that.
and um and then clearly showing that.
And I also want to say that visuals
And I also want to say that visuals
And I also want to say that visuals
matter as well. So if you are putting
matter as well. So if you are putting
matter as well. So if you are putting
visuals in your offers, um AI also does
visuals in your offers, um AI also does
visuals in your offers, um AI also does
search uh those visuals and that's why
search uh those visuals and that's why
search uh those visuals and that's why
it's really also important in your
it's really also important in your
it's really also important in your
images to make sure your alt text um you
images to make sure your alt text um you
images to make sure your alt text um you
rename your files and have alt text that
rename your files and have alt text that
rename your files and have alt text that
is correct as well because these are all
is correct as well because these are all
is correct as well because these are all
signals for AI to uh recommend you based
signals for AI to uh recommend you based
signals for AI to uh recommend you based
on authority and trust. Now, I do want
on authority and trust. Now, I do want
on authority and trust. Now, I do want
to talk about um authority and trust
to talk about um authority and trust
to talk about um authority and trust
because when it comes to um online
because when it comes to um online
because when it comes to um online
what I recommend, and I'm going to do
what I recommend, and I'm going to do
what I recommend, and I'm going to do
another video about this, is Google um
another video about this, is Google um
another video about this, is Google um
has uh what they call the ET ranking.
has uh what they call the ET ranking.
has uh what they call the ET ranking.
So, it's expertise, experience, trust,
So, it's expertise, experience, trust,
So, it's expertise, experience, trust,
and authority. And I've got an AI prompt
and authority. And I've got an AI prompt
and authority. And I've got an AI prompt
in there that I went in and evaluated my
in there that I went in and evaluated my
in there that I went in and evaluated my
own digital footprint um with this
own digital footprint um with this
own digital footprint um with this
prompt and it was able to show me where
prompt and it was able to show me where
prompt and it was able to show me where
I'm really strong and then a couple of
I'm really strong and then a couple of
I'm really strong and then a couple of
things that I needed to work on. And uh
things that I needed to work on. And uh
things that I needed to work on. And uh
when you can understand your digital
when you can understand your digital
when you can understand your digital
footprint then it helps to understand
footprint then it helps to understand
footprint then it helps to understand
why the content that you make matters
why the content that you make matters
why the content that you make matters
because if you're just creating like
because if you're just creating like
because if you're just creating like
content um for the sake of it just to
content um for the sake of it just to
content um for the sake of it just to
have visibility without a strategy then
have visibility without a strategy then
have visibility without a strategy then
of course you going to burn out number
of course you going to burn out number
of course you going to burn out number
one and two uh you're going to find that
one and two uh you're going to find that
one and two uh you're going to find that
the content itself will not help with
the content itself will not help with
the content itself will not help with
your discoverability. So, one of the
your discoverability. So, one of the
your discoverability. So, one of the
things that I did last year is um I went
things that I did last year is um I went
things that I did last year is um I went
into hyperfocus mode with building an AI
into hyperfocus mode with building an AI
into hyperfocus mode with building an AI
marketing uh blueprint, which is
marketing uh blueprint, which is
marketing uh blueprint, which is
essentially um a whole AI marketing team
essentially um a whole AI marketing team
essentially um a whole AI marketing team
and diagnostic intelligence tools. So, I
and diagnostic intelligence tools. So, I
and diagnostic intelligence tools. So, I
was like the mad scientist in my lab in
was like the mad scientist in my lab in
was like the mad scientist in my lab in
my in my office every night and weekend
my in my office every night and weekend
my in my office every night and weekend
building this. So, what it meant is that
building this. So, what it meant is that
building this. So, what it meant is that
I had to I had to just minimize
I had to I had to just minimize
I had to I had to just minimize
distractions. And so, I became very
distractions. And so, I became very
distractions. And so, I became very
strategic about the content that I was
strategic about the content that I was
strategic about the content that I was
making. And um what that meant is I
making. And um what that meant is I
making. And um what that meant is I
minimized a lot of my short form content
minimized a lot of my short form content
minimized a lot of my short form content
that I was making. But it didn't stop
that I was making. But it didn't stop
that I was making. But it didn't stop
leads from coming in because over on
leads from coming in because over on
leads from coming in because over on
YouTube, I was still getting thousands
YouTube, I was still getting thousands
YouTube, I was still getting thousands
of views on my videos and those videos
of views on my videos and those videos
of views on my videos and those videos
were connected to um uh high value
were connected to um uh high value
were connected to um uh high value
opt-in um lead magnets for people to
opt-in um lead magnets for people to
opt-in um lead magnets for people to
come and download and get valuable
come and download and get valuable
come and download and get valuable
information. But then I still was also
information. But then I still was also
information. But then I still was also
building my mailing list in the meantime
building my mailing list in the meantime
building my mailing list in the meantime
because of that strategic content. So
because of that strategic content. So
because of that strategic content. So
when you are looking at your content
when you are looking at your content
when you are looking at your content
looking at uh long form content and then
looking at uh long form content and then
looking at uh long form content and then
also short form content short form
also short form content short form
also short form content short form
content if you are making video content
content if you are making video content
content if you are making video content
you're going to get indexed by um Google
you're going to get indexed by um Google
you're going to get indexed by um Google
like even if you go over to Google
like even if you go over to Google
like even if you go over to Google
you'll see that they now index short
you'll see that they now index short
you'll see that they now index short
form um videos so you will come up in
form um videos so you will come up in
form um videos so you will come up in
search that's why it's important to make
search that's why it's important to make
search that's why it's important to make
sure you've got your text on screen um
sure you've got your text on screen um
sure you've got your text on screen um
that your captions are right um and your
that your captions are right um and your
that your captions are right um and your
titles are optimized
titles are optimized
titles are optimized
Uh, same with your blogs, making sure
Uh, same with your blogs, making sure
Uh, same with your blogs, making sure
that it's also optimized for SEO because
that it's also optimized for SEO because
that it's also optimized for SEO because
you can go over to Chat GBT and say,
you can go over to Chat GBT and say,
you can go over to Chat GBT and say,
"Write me a blog about this topic, but
"Write me a blog about this topic, but
"Write me a blog about this topic, but
there's optimized content and then
there's optimized content and then
there's optimized content and then
there's average content." Um, and so
there's average content." Um, and so
there's average content." Um, and so
just a few little tweaks uh here and
just a few little tweaks uh here and
just a few little tweaks uh here and
there can make the world of difference
there can make the world of difference
there can make the world of difference
when it comes to um getting your content
when it comes to um getting your content
when it comes to um getting your content
indexed as well. So what happens is when
indexed as well. So what happens is when
indexed as well. So what happens is when
somebody looks up a service, so let's
somebody looks up a service, so let's
somebody looks up a service, so let's
say I wanted to get a you know
say I wanted to get a you know
say I wanted to get a you know
photographer um it will go out and it
photographer um it will go out and it
photographer um it will go out and it
will find all of the photographers in
will find all of the photographers in
will find all of the photographers in
that local area. Um and then they will
that local area. Um and then they will
that local area. Um and then they will
come back with the person that has got
come back with the person that has got
come back with the person that has got
the highest ratings and rankings and
the highest ratings and rankings and
the highest ratings and rankings and
also digital footput footprint um trust
also digital footput footprint um trust
also digital footput footprint um trust
authority signals. So if you're just
authority signals. So if you're just
authority signals. So if you're just
posting a single photo without anything
posting a single photo without anything
posting a single photo without anything
on social media, it doesn't have a lot
on social media, it doesn't have a lot
on social media, it doesn't have a lot
to scrape. But if you are creating
to scrape. But if you are creating
to scrape. But if you are creating
content, especially face to camera, so
content, especially face to camera, so
content, especially face to camera, so
face to camera video content um
face to camera video content um
face to camera video content um
increases your ranking. And and like I
increases your ranking. And and like I
increases your ranking. And and like I
said, I'm going to do a whole a whole
said, I'm going to do a whole a whole
said, I'm going to do a whole a whole
video just on this as well of how to
video just on this as well of how to
video just on this as well of how to
increase your trust and authority
increase your trust and authority
increase your trust and authority
online. But um the search engines highly
online. But um the search engines highly
online. But um the search engines highly
rank having your face to camera um
rank having your face to camera um
rank having your face to camera um
videos because again it uh it signals
videos because again it uh it signals
videos because again it uh it signals
trust and authority. So that's just one
trust and authority. So that's just one
trust and authority. So that's just one
thing to note. And then having a content
thing to note. And then having a content
thing to note. And then having a content
system so you're being strategic with
system so you're being strategic with
system so you're being strategic with
how you create, you know, like I manage
how you create, you know, like I manage
how you create, you know, like I manage
a lot and I don't have a lot of time to
a lot and I don't have a lot of time to
a lot and I don't have a lot of time to
put to making content. So I have to do
put to making content. So I have to do
put to making content. So I have to do
it uh in how works for me whether it's
it uh in how works for me whether it's
it uh in how works for me whether it's
short form or long form. But I want to
short form or long form. But I want to
short form or long form. But I want to
make sure it's strategic and I want to
make sure it's strategic and I want to
make sure it's strategic and I want to
make sure it's evergreen and I want to
make sure it's evergreen and I want to
make sure it's evergreen and I want to
make sure that it's um answering a
make sure that it's um answering a
make sure that it's um answering a
specific question that people are asking
specific question that people are asking
specific question that people are asking
as well. Um that will help with the
as well. Um that will help with the
as well. Um that will help with the
longevity of that piece of content.
longevity of that piece of content.
longevity of that piece of content.
So having a clear um content system
So having a clear um content system
So having a clear um content system
definitely helps. And that brings me to
definitely helps. And that brings me to
definitely helps. And that brings me to
my next uh pillar which of course is
my next uh pillar which of course is
my next uh pillar which of course is
systems. And systems helps us scale. So
systems. And systems helps us scale. So
systems. And systems helps us scale. So
if you have uh good systems in place for
if you have uh good systems in place for
if you have uh good systems in place for
your content, for your lead generation,
your content, for your lead generation,
your content, for your lead generation,
for your um branding, for your
for your um branding, for your
for your um branding, for your
messaging, then you will have
messaging, then you will have
messaging, then you will have
consistency. You'll have good trust
consistency. You'll have good trust
consistency. You'll have good trust
signals with online, but it will also
signals with online, but it will also
signals with online, but it will also
make it easier for your clients and AI
make it easier for your clients and AI
make it easier for your clients and AI
to understand what you do as well. So
to understand what you do as well. So
to understand what you do as well. So
here's the thing, right? Um,
here's the thing, right? Um,
here's the thing, right? Um,
I created, like I said, an diagnostic
I created, like I said, an diagnostic
I created, like I said, an diagnostic
tools because I was sick of seeing
tools because I was sick of seeing
tools because I was sick of seeing
generic chat GPT answers come out. So,
generic chat GPT answers come out. So,
generic chat GPT answers come out. So,
these two diagnostic tools is my
these two diagnostic tools is my
these two diagnostic tools is my
business DNA and my brand DNA. And so,
business DNA and my brand DNA. And so,
business DNA and my brand DNA. And so,
it goes through, it gives you clarity
it goes through, it gives you clarity
it goes through, it gives you clarity
about what your business is and your
about what your business is and your
about what your business is and your
tone and your vibe and and your audience
tone and your vibe and and your audience
tone and your vibe and and your audience
and your messaging and your keywords.
and your messaging and your keywords.
and your messaging and your keywords.
And then it takes those two documents
And then it takes those two documents
And then it takes those two documents
and they become the central intelligence
and they become the central intelligence
and they become the central intelligence
for your AI chat GPT. So then you can
for your AI chat GPT. So then you can
for your AI chat GPT. So then you can
program chat GPT with your full business
program chat GPT with your full business
program chat GPT with your full business
intelligence and brand intelligence. And
intelligence and brand intelligence. And
intelligence and brand intelligence. And
then whenever you go and use um custom
then whenever you go and use um custom
then whenever you go and use um custom
AI assistance, the um custom GPTs, which
AI assistance, the um custom GPTs, which
AI assistance, the um custom GPTs, which
I have a whole plug-and-play AI suite
I have a whole plug-and-play AI suite
I have a whole plug-and-play AI suite
of, then it helps to um get better
of, then it helps to um get better
of, then it helps to um get better
answers and consistent answers and more
answers and consistent answers and more
answers and consistent answers and more
intelligent answers to save you time. Um
intelligent answers to save you time. Um
intelligent answers to save you time. Um
and like if if I've got a VA and they're
and like if if I've got a VA and they're
and like if if I've got a VA and they're
using these tools, they're going to
using these tools, they're going to
using these tools, they're going to
sound like me instead of generic um
sound like me instead of generic um
sound like me instead of generic um
output, which is what I see a lot of.
output, which is what I see a lot of.
output, which is what I see a lot of.
So, uh, with my AI team, with those
So, uh, with my AI team, with those
So, uh, with my AI team, with those
systems and workflows and templates that
systems and workflows and templates that
systems and workflows and templates that
I've put in place and tools, it just
I've put in place and tools, it just
I've put in place and tools, it just
helps me save time. For example, I have
helps me save time. For example, I have
helps me save time. For example, I have
got one AI assistant that is my monthly
got one AI assistant that is my monthly
got one AI assistant that is my monthly
content planner and used to take me two
content planner and used to take me two
content planner and used to take me two
days to um, map out a full like months
days to um, map out a full like months
days to um, map out a full like months
worth of content marketing for my
worth of content marketing for my
worth of content marketing for my
clients. I can do it in 2 minutes. Like
clients. I can do it in 2 minutes. Like
clients. I can do it in 2 minutes. Like
that's what I'm talking about when it
that's what I'm talking about when it
that's what I'm talking about when it
comes to time-saving tasks, which helps
comes to time-saving tasks, which helps
comes to time-saving tasks, which helps
to increase productivity because after I
to increase productivity because after I
to increase productivity because after I
make this video, I can take the
make this video, I can take the
make this video, I can take the
transcription, I can go over to my AI
transcription, I can go over to my AI
transcription, I can go over to my AI
assistant, and it's going to write all
assistant, and it's going to write all
assistant, and it's going to write all
the show notes that are optimized and
the show notes that are optimized and
the show notes that are optimized and
it's going to help me create the
it's going to help me create the
it's going to help me create the
thumbnail and it's going to like
thumbnail and it's going to like
thumbnail and it's going to like
essentially increase my productivity
essentially increase my productivity
essentially increase my productivity
because if I can remove those roadblocks
because if I can remove those roadblocks
because if I can remove those roadblocks
to making like valuable content, I'm
to making like valuable content, I'm
to making like valuable content, I'm
going to make more of it because it's
going to make more of it because it's
going to make more of it because it's
easier. And also when it comes to
easier. And also when it comes to
easier. And also when it comes to
getting better intelligence, I can do
getting better intelligence, I can do
getting better intelligence, I can do
good research to find out what people
good research to find out what people
good research to find out what people
are looking up so I can make content
are looking up so I can make content
are looking up so I can make content
that um people need answers to and uh so
that um people need answers to and uh so
that um people need answers to and uh so
it's a lot more strategic. And then of
it's a lot more strategic. And then of
it's a lot more strategic. And then of
course messaging consistency as I said
course messaging consistency as I said
course messaging consistency as I said
when you have that um you don't have
when you have that um you don't have
when you have that um you don't have
different looking styles of content or
different looking styles of content or
different looking styles of content or
visuals in your marketing.
visuals in your marketing.
visuals in your marketing.
So um what does that mean when it comes
So um what does that mean when it comes
So um what does that mean when it comes
to actually your content? Well,
to actually your content? Well,
to actually your content? Well,
how do you know where your score is?
how do you know where your score is?
how do you know where your score is?
That's the that's the question, isn't
That's the that's the question, isn't
That's the that's the question, isn't
it? Because, uh, when it comes to
it? Because, uh, when it comes to
it? Because, uh, when it comes to
knowing your score, like I said, over
knowing your score, like I said, over
knowing your score, like I said, over
the last few months, I've been working
the last few months, I've been working
the last few months, I've been working
in the back end of my own business. Um,
in the back end of my own business. Um,
in the back end of my own business. Um,
looking at where were
looking at where were
looking at where were
where was I foggy, where was I blurry,
where was I foggy, where was I blurry,
where was I foggy, where was I blurry,
where was I fuzzy, and then where could
where was I fuzzy, and then where could
where was I fuzzy, and then where could
I um align everything a lot more. And so
I um align everything a lot more. And so
I um align everything a lot more. And so
one of the things that I did was make a
one of the things that I did was make a
one of the things that I did was make a
um scorecard um so I could actually
um scorecard um so I could actually
um scorecard um so I could actually
assess my own marketing and uh because I
assess my own marketing and uh because I
assess my own marketing and uh because I
was able to and I'll show you this. This
was able to and I'll show you this. This
was able to and I'll show you this. This
is a little preview. So I made a
is a little preview. So I made a
is a little preview. So I made a
marketing scorecard and this is the my
marketing scorecard and this is the my
marketing scorecard and this is the my
test version that you're seeing a little
test version that you're seeing a little
test version that you're seeing a little
um behind the scenes look at it.
um behind the scenes look at it.
um behind the scenes look at it.
But um basically it'll assess each one
But um basically it'll assess each one
But um basically it'll assess each one
of your pillars and um I'm just going to
of your pillars and um I'm just going to
of your pillars and um I'm just going to
go in and put my name in.
go in and put my name in.
go in and put my name in.
Now I've just made an update of this. So
Now I've just made an update of this. So
Now I've just made an update of this. So
um it will basically go through and it
um it will basically go through and it
um it will basically go through and it
will ask you questions the quiz based on
will ask you questions the quiz based on
will ask you questions the quiz based on
each um pillar. So this is my product
each um pillar. So this is my product
each um pillar. So this is my product
pillar. This is my offer pillar. And I
pillar. This is my offer pillar. And I
pillar. This is my offer pillar. And I
can go in and click the numbers based on
can go in and click the numbers based on
can go in and click the numbers based on
those questions.
those questions.
those questions.
And it will then analyze that
And it will then analyze that
And it will then analyze that
information. And then basically it will
information. And then basically it will
information. And then basically it will
give me um and I didn't know what I
give me um and I didn't know what I
give me um and I didn't know what I
pressed then. I should have but what it
pressed then. I should have but what it
pressed then. I should have but what it
will do it will actually give me what I
will do it will actually give me what I
will do it will actually give me what I
need to focus on in my business. So for
need to focus on in my business. So for
need to focus on in my business. So for
example, this has come up with a a score
example, this has come up with a a score
example, this has come up with a a score
of eight out of 20 for my product. So,
of eight out of 20 for my product. So,
of eight out of 20 for my product. So,
that's the one I need to focus on first
that's the one I need to focus on first
that's the one I need to focus on first
because essentially what happens is
because essentially what happens is
because essentially what happens is
people um we know that we've got to do
people um we know that we've got to do
people um we know that we've got to do
all the things in our business to to um
all the things in our business to to um
all the things in our business to to um
get visible and uh connect uh with our
get visible and uh connect uh with our
get visible and uh connect uh with our
audience to sell and reach our revenue
audience to sell and reach our revenue
audience to sell and reach our revenue
goals. However, often what happens is we
goals. However, often what happens is we
goals. However, often what happens is we
get so overwhelmed in trying to do all
get so overwhelmed in trying to do all
get so overwhelmed in trying to do all
the things that we become
the things that we become
the things that we become
like stagnant and we do nothing. So this
like stagnant and we do nothing. So this
like stagnant and we do nothing. So this
is focused. So I could go right, I know
is focused. So I could go right, I know
is focused. So I could go right, I know
what I need to focus on in my business.
what I need to focus on in my business.
what I need to focus on in my business.
You can see that my product suite is um
You can see that my product suite is um
You can see that my product suite is um
is critical like uh that I need to look
is critical like uh that I need to look
is critical like uh that I need to look
at. My branding is solid, my content's
at. My branding is solid, my content's
at. My branding is solid, my content's
solid, my systems are solid, but my um
solid, my systems are solid, but my um
solid, my systems are solid, but my um
product and offers need fine-tuning. And
product and offers need fine-tuning. And
product and offers need fine-tuning. And
then so it'll give me a score out of all
then so it'll give me a score out of all
then so it'll give me a score out of all
the pillars. And then what it'll do do
the pillars. And then what it'll do do
the pillars. And then what it'll do do
is actually give me a 30-day focus. So
is actually give me a 30-day focus. So
is actually give me a 30-day focus. So
you're not focusing trying to fix
you're not focusing trying to fix
you're not focusing trying to fix
everything cuz you could see that I need
everything cuz you could see that I need
everything cuz you could see that I need
to work on my offers next or I need to
to work on my offers next or I need to
to work on my offers next or I need to
work on the other bits in my business.
work on the other bits in my business.
work on the other bits in my business.
But what it's doing is going to give me
But what it's doing is going to give me
But what it's doing is going to give me
um the focus for the next 30 days and
um the focus for the next 30 days and
um the focus for the next 30 days and
then it will actually give me the three
then it will actually give me the three
then it will actually give me the three
um things to focus on uh as opposed to
um things to focus on uh as opposed to
um things to focus on uh as opposed to
everything. So that is essentially what
everything. So that is essentially what
everything. So that is essentially what
um what I created. Now, if you do want
um what I created. Now, if you do want
um what I created. Now, if you do want
to join me and get your own score, um
to join me and get your own score, um
to join me and get your own score, um
I'm doing a live interactive session uh
I'm doing a live interactive session uh
I'm doing a live interactive session uh
this Thursday at 12:30 Sydney time. And
this Thursday at 12:30 Sydney time. And
this Thursday at 12:30 Sydney time. And
if you want to join me for that, you can
if you want to join me for that, you can
if you want to join me for that, you can
go to my website and register. Um but
go to my website and register. Um but
go to my website and register. Um but
basically what you'll do is we'll go
basically what you'll do is we'll go
basically what you'll do is we'll go
through that quiz together. So, I will
through that quiz together. So, I will
through that quiz together. So, I will
share that quiz with you. you can do it
share that quiz with you. you can do it
share that quiz with you. you can do it
live there. And then I'm going to go
live there. And then I'm going to go
live there. And then I'm going to go
through a few other um different little
through a few other um different little
through a few other um different little
ways and tips and give you share some um
ways and tips and give you share some um
ways and tips and give you share some um
pretty cool um tools on how you can um
pretty cool um tools on how you can um
pretty cool um tools on how you can um
automate and move the needle pretty
automate and move the needle pretty
automate and move the needle pretty
quickly with uh your score that you get.
quickly with uh your score that you get.
quickly with uh your score that you get.
And um yeah, if you want to join me and
And um yeah, if you want to join me and
And um yeah, if you want to join me and
do this quiz with me Thursday, then all
do this quiz with me Thursday, then all
do this quiz with me Thursday, then all
you need to do is head to Deb Zabo and
you need to do is head to Deb Zabo and
you need to do is head to Deb Zabo and
register and you can um yeah, get your
register and you can um yeah, get your
register and you can um yeah, get your
marketing scorecard. All right, that's
marketing scorecard. All right, that's
marketing scorecard. All right, that's
all from me. Uh, let me know in the
all from me. Uh, let me know in the
all from me. Uh, let me know in the
comments what are you working on for
comments what are you working on for
comments what are you working on for
2026. Um, what pillar do you think in
2026. Um, what pillar do you think in
2026. Um, what pillar do you think in
your business is strong and what do you
your business is strong and what do you
your business is strong and what do you
feel you need to work on? Where are you
feel you need to work on? Where are you
feel you need to work on? Where are you
struggling in your business? Um, and
struggling in your business? Um, and
struggling in your business? Um, and
where are you feeling about uh getting
where are you feeling about uh getting
where are you feeling about uh getting
discovered by AI? Are you all over it?
discovered by AI? Are you all over it?
discovered by AI? Are you all over it?
Uh, or are you at the beginning stage?
Uh, or are you at the beginning stage?
Uh, or are you at the beginning stage?
I'd love to know. All right, that's all
I'd love to know. All right, that's all
I'd love to know. All right, that's all
from me. I'm Deb Zabo and I would love
from me. I'm Deb Zabo and I would love
from me. I'm Deb Zabo and I would love
to see you on Thursday for our marketing
to see you on Thursday for our marketing
to see you on Thursday for our marketing
glowup. Essentially, it is a glow up for
glowup. Essentially, it is a glow up for
glowup. Essentially, it is a glow up for
your marketing where you get to do the
your marketing where you get to do the
your marketing where you get to do the
scorecard and find out your score so you
scorecard and find out your score so you
scorecard and find out your score so you
can get a road map for the next 30 days
can get a road map for the next 30 days
can get a road map for the next 30 days
of what to work on to help move the
of what to work on to help move the
of what to work on to help move the
needle so you will get discovered by not
needle so you will get discovered by not
needle so you will get discovered by not
only your ideal customer but also by AI.
only your ideal customer but also by AI.
only your ideal customer but also by AI.
And um yeah, that's that's the goal
And um yeah, that's that's the goal
And um yeah, that's that's the goal
really, isn't it? Because that way we
really, isn't it? Because that way we
really, isn't it? Because that way we
can reach our revenue goals. That's all
can reach our revenue goals. That's all
can reach our revenue goals. That's all
for me. Thanks. Bye.
