Ditch the content pillars
Content Catalyst Podcast is hosted by Deb Szabo, Marketing Strategist and Video Host.
In this episode we discuss creating content that connects by developing content categories specific to your business and your ideal audience's needs.
List down 4-7 Content Categories that summarises your business and how you help people
Next list out as many topics or areas that relate to each Content Category
You can choose from the below approaches to tell each story and create content around
Approach
- Behind the scenes
- Tips
- Systems or Routine
- Mistakes
- Storytelling
Create Segments to theme your content. This helps people look out for your content each week.
If you would like help creating your content marketing strategy and plan with categories
You work with Deb Szabo 1:1 or join Content Catalyst membership.
https://www.debszabo.com/
Content Catalyst marketing hub, it’s a membership community so you can prioritise your time to easily create content and get unstuck.
Here’s how it works
- We deep dive a topic each month in our masterclass
- You take action to implement what you’ve learnt in our online workrooms.
- You connect with your audience and get results
So join CONTENT CATALYST member community where you can stop ignoring all of your potential customers and start being the “go to’ person then make money.