Black Friday Offers 2025: 8 Cash Boost Ideas for Any Business

Season #3 October 16, 2025

Think Black Friday is only for retailers or discounts?

In this episode of The Content Catalyst Show, host Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes from Fab Ads to unpack 8 powerful Black Friday offer types any business can use to generate a cash injection and grow your list — without lowering your prices or hurting your brand.

From core-offer cash boosts and value bundles, to mini offers, Ascension upgrades and done-with-you services, Deb and Stacey share proven strategies that protect your price integrity and get results fast.

🎟️ Join their 3-Day Black Friday Lead Machine Intensive (22–24 Oct) and get $200 off early bird at debszabo.com/black-friday-lead-machine .

👀 In this episode, Deb and Stacey cover:

✅ Why any business can (and should) join Black Friday
✅ 8 smart offer types that don’t rely on discounting
✅ How to bundle, ascend, or mini-offer your way to more sales
✅ The fastest way to get a pre-holiday cash injection
✅ Real examples from Deb’s Content Catalyst and Stacey’s Fab Ads
✅ How to time and launch your offers for maximum conversion

⏱️ Timestamps (22:59 total)

00:00 — Intro: Why Black Friday isn’t just for eCommerce
01:35 — The mindset shift: Protect your brand, boost your cash flow
03:00 — Offer #1: Core Offer Cash Boost
05:00 — Offer #2: Bundle & Value Stack
07:20 — Offer #3: Mini Offer (Low-cost, high-value entry)
10:00 — Offer #4: Ascension Offer for existing clients
12:00 — Offer #5: Done-For-You / Done-With-You Services
14:30 — Offer #6: Event or Experience Offer
16:30 — Offer #7: Membership or Recurring Revenue Offer
18:30 — Offer #8: Partnership or Affiliate Collab Offer
21:00 — Recap + How to join the Black Friday Lead Machine
22:30 — Next Episode: The Magic Numbers That Make Offers Convert

🚀 Next Steps + Resources

💥 Join the Black Friday Lead Machine (22–24 Oct):
debszabo.com/black-friday-lead-machine
🎧 Subscribe: Apple Podcasts | Spotify | YouTube
🧭 Get Deb’s Weekly Newsletter: Smart AI + content systems for coaches
🎯 Work with Deb: Join Content Catalyst Membership or Blueprint Program
👩‍💻 Follow Stacey Hughes (Fab Ads): Facebook Ads that actually convert

💼 Work With Deb Szabo

Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.

👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo

💼 Work With Stacey Hughes

Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.

👉 Work with Stacey at staceyhughes.co
Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.

Episode Transcript

Black Friday is coming up on November 28th
and if you're thinking
I'm not going to be putting out an offer because I don't discount
and I don't want to sacrifice my brand
or I'm not a retailer I've got news for you
because any business can participate in Black Friday
and here's the fact why we want to participate in Black Friday
it's not only the last chance of the year to get a massive
cash injection
but there are eight different ways on how you can bundle up
and package up an offer
which not only generates cash for the end of the year
but it's also a great opportunity to build your mailing list
now I'm doing a 10 part podcast series with Facebook ads expert
Stacey Hughes hey Stacey
how you going hi Deb
how are you welcome to contact catalyst
we're doing a podcast series here to help people prepare
for Black Friday and in today's episode
and this is episode 2
we're talking about the different types of offers
that people can do for Black Friday
to participate in Black Friday
to get that much needed cash injection
so hey welcome to the episode
let's jump in to the 8 different offers
so talk to me about your thoughts on Black Friday offers
yeah
so it's really important to think about what your offer is going to be
and like you mentioned it doesn't have to be something that is
you know your your core offer doesn't have to be heavily discounted
you could come up
with some other offer and that's what we're going to talk about today
cause there's 8 different Black Friday offer types uh
that you could come up with and as we go through them
think about your business and see if any of these could apply to you
so the first one is our core offer cash boost
so having your main offer but with a limited time um
offer as part of that as well
so um
so you have your like for me it would be my Fab bags club
but I won't discount it but I would give something else of value
if it's purchased in the Black Friday period
is this something that you've seen before the core offer
yeah absolutely
and I I feel it quite strongly about No. 1 as well
because one of the things
like with Content Catalyst membership is
I don't want to sacrifice and discount what I'm already offering
because that's not fair to my existing members right
and there's no better way to pay off your existing members and clients
if they see it cheaper and they've just
you know paid for themselves full price
so I always think about you know price integrity there
but having those up sales and bonuses
are definitely
a great way to get people to jump in on a limited time offer
and I also think about you know
like if people are on a monthly program
you might offer an annual incentive for them to join
up for that's a great one
yes yeah
that's awesome yeah
um and if I talk about you know this is great for online businesses
but if you're a service based business as well
there's opportunities and even retail
like if people are in retail or tourism
things like that I see this a lot with um uh
the alcohol industry this time of year
where they will have their core offer
their core product and then they might make a different flavour of it
or they package it up and do a limited release of it
and that's still their core product offer
but they've packaged it up so it doesn't affect their mainstream um
core offer so yeah
that's another way on how
is there something that you can repackage up and do a limited release
of in that time
yeah that's a really great way to get that yeah
fast cash inject in injection
and this leads us to our next one the bundle offer
so
packaging two to three complimentary products or services into your
Black Friday bundle so um yeah
do you have an example of that Deb
yeah I love doing a bundle offer um
because essentially you're keeping your price integrity as well
and let's say you have a course that you have now for $497 uh
you can offer uh
an value stack products that you've already got that already exist
so you don't even have to make anything new and it could be templates
people love templates it could be a one to one session with you
I know I really always value a one to one strategy session
with anyone I'm working with
these are high value um add ons that you can bundle in
but it doesn't affect that price integrity
but the overall value comes in at say 15 dollars uh
that they're getting an extra thousand dollars bonus
um in that time but again
having it as that limited time offer over that Black Friday weekend uh
helps people to make that decision to go yes
it's a limited time
I'm going to get the extra uh bun you know bonuses and um
it's worth jumping in at that time
and I know it works whenever I do any kind of um
you know promotion and things so yep
definitely that's a great one
gotta give people that incentive to buy over that period
if you don't want to discount your offer
this is it this is the alternative isn't it
so it's an upgrade essentially
you're giving an an upgrade of your offer
yeah yeah
that's a great way to look at it okay
so the next one we've got here is the mini offer
I love the mini offer what about you Stace
have you done a mini offer
yes and this is probably something that I am going to do
for this Black Friday for myself um
giving something of are you
it's at currently at a higher price point
but bringing it down um
to something smaller and doing it like a paid masterclass challenge
workbook template pack
swipe file um
they're just examples of what you could do
so it might be even something that you've done in the past for free
and you could now do it at a mini offer like the 7 17 $27
so that's a really good way
you know for people to that might be considering working with you
give them a little bit of a taster
um with that low value offer okay
so if people are running a course
and let's say they've got 10 modules in the course
you might grab out one module and it already exists
so you're going to grab one module out
and you're just going to offer the one module at
out of it at a lower price
so it gives people a sample of what you do
and it also creates a nice pathway for people to then upgrade
and do the whole program with you afterwards
I love that so much yeah
I think it's a great one yeah as well try before you buy isn't it
it is it is absolutely that try before you buy and I also um
it may not even be part of your course like I'm doing lead mag
uh lead magnets now with um custom GPT's
so it doesn't actually have to be a learning module of something
it can actually be a tool or a template
and so for example the mini offer that I'm doing is
I've got a monthly content planner that you can buy now
it's $27 and um
you know put it this way
that GPT saves me two days a month planning out content
yep so
that's another little way on how you can create a mini offer
that is high value for people as well
now you might be thinking why would I do a mini offer if it's $27
here's the thing right it's
you're not going to make $1 million
if you don't have a big database with that
but what you will do is build
your email list for when you launch something
for next year right
hmm exactly
and also that you could think about it this way
that the people that are on your list now
maybe they came onto your list from a freebie or a lead magnet
and this is a way of you know
taking them to the next step
so getting them to purchase something off you um
and it's a low investment on their part
but they're getting a taste of a way to buy you know
a way to work with you so yeah
really great great way to monetize your list that you already have
yeah love that okay
so No. 4 the Ascension offer uh
so the Ascension offer let's say again
if you've got an online program
you might have an accelerator upgraded offer that you
can take them on that journey to
and offer a special price for that time
so yeah have you done an Ascension offer before Stace
um I haven't
but um
I do like the idea of that
yeah you're adding that existing support
or support for existing people that are currently in your program
so um yeah
getting them to you know
you might give them Voxer access or give
giving them more support more one on one help
um do you do VAX by the way
like I don't do vaxer I've got enough apps
I know a lot of people do
but I'm just like oh
that's just another app that I have to get control of
I'm like for me
I guess my Ascension offer would be my ads done with you on zoom
so um
people that are in Fab Ads Club
they can get the option to
for me to actually set their campaign up for them over zoom
so that would be an example there of that
next level version for current clients
yeah and I think that's the key
I think the Ascension offer is ideal for your existing clientele
so people that you've already worked with
or your current members and things because um
you know the thing it's
it's easier to um
you know your existing list is more valuable
than it is to acquire a new customer
so exactly yeah
definitely a powerful one
alright No. 5
what's on number five the done for you
done with you offer
so that's a little bit of what I just spoke about as well
but um
yeah getting
you know offering that extra level of support
that one on one help um
that you could do
and you create that offer over the Black Friday period
that people can take advantage of
yeah uh
I did that last Black Friday
I did a done with you service
so we had a content day and a marketing strategy day
um that they could get
and here's the thing
I had a window where they could use that over January
February in the quiet months
and so you can still offer it now
uh for your end of Black Friday
but of course December
people are often thinking about winding down and they're like
I don't want to or you know November
December they're doing that
they're really busy before the end of the year
yeah you might go
I don't have time to do a 1 to 1
you know
service or a done for you service or a done with you service normally
and that I think is the sweet spot because if you say
I'm opening up my books in January
February for that period of time
they're buying it now but they're using it later
and it's also at the time when you actually have a little bit of space
in your calendar to um
be able to offer that so yeah
I I
love a good done for you
and we have this actually in our Black Friday um
lead machine offer too don't we
so people can get our um
their Black Friday campaign completely done for them by you and I yeah
and that's $2,997 so yeah
great value there to have your it is great value
everything's on that's over five grand normally to do by the way
so we've given everyone a Black Friday early offer on that
but we have again we've only got a handful of those available
just because it is that high touch service that
and we've only got a small window to get the up and running
ready for Black Friday
so that's why we had to cap that at a small amount of numbers
but here's the thing about a done for you service right
is that it accelerates your return on your investment because I know
for example like
I need to redo my sales page and for Content Catalyst
desperately need to do it
and I'm always like I'll get around to it
I'll get around to it I'll try and do it this weekend
but the reality is if I'm going to flap about doing it
it's probably going to take me three times as long than if I get Abby
who does your sales pages
and our lead machine
she just smashed it out in like half a day and I was just like
that is so good so if you've got experts doing things for you
it'll just shortcut that whole process
and give you a much bigger return on your investment
because you think about
if I have to flap about for a whole week to do my landing page
that's 40 hours of my time
what could I be doing with that 40 hours
how much money could that make me as opposed to outsourcing something
um that can um
save you money in the long run by doing that
so definitely so true isn't it
like working in your zone is genius
so ads are my strength
so I can get people's campaigns up and running quite quickly
video editing is yours as well
you can get the you know
that all happening quickly
so yeah just working to your strengths uh
and and
and you know
getting that offer that you can do that that's
that's so powerful yeah absolutely
alright No. 6
we've got the event or the experience offer
I love this cause this is what we're doing
this is what we're doing hi
leave machine ha ha
create that short time bound container
like our three day intensive live workshop
so yeah uh
yeah challenges
you do the a lot of these two
don't you deb
your three day challenges
so it's a great one to offer
I love doing I love doing challenges and I love doing the sprints
immersion sprints like what we're doing
because it's a really good opportunity to get results for people
and they can see a transformation in that time
and it's also a great opportunity for people to get to know you
as well
so they get a sample of what you do in a very short amount of time
that um
could you know take
you know months
even years
for people to get that type of experience of getting to know you
in that time so in person workshops
like yesterday I did an AI implementation workshop
um with a room full of business owners and
and they walked away all saying the same thing going
oh my god this was so good to actually do it in person
because we could ask questions
and if we got stuck we could show
so doing those events
or experiences are definitely a great way for people to accelerate um
that get to know you and like Google did some research of um
it's called the 7 11
4 rule where people need to do about seven hours of research
across 11 different touch points
across four different locations
so what that means is we spend about seven hours
so if you are thinking about buying some video gear
like a teleprompter or microphone or lighting for
to set up a podcast studio
you're going to spend at least seven hours of doing research
and across 11 different touch points
so that could be over an email
it could be um people see a
a Instagram post
then they might see a newsletter article in your LinkedIn
so all of these touch points help to um
give you repetition about what you're learning about
and four different locations
so I might ask you hey
what's your recommended you know
light or I might go to your website or your location
so it's really important to think about the event and the
our experience
offer as an accelerated time that people can get to spend with you
to get to know you and when it comes to researching
people are researching now for Black Friday
so that's really important to think about
is that
you don't want to wait until the day of Black Friday to send an offer
like it's really important to actually start
to give people information about what you do
and your offer now
so yeah
it's just some valuable feedback that I find that we need repetition
and we need it in multiple um
places as well excellent
okay No. 7
yep we've got the membership and reoccurring offer
so again this is where you might have a membership and you go
you know pay for 10 months and get two months free
so you can do a a limited bonus time for new members
and we love memberships because it is recurring revenue
and predictable revenue
which we love as a small business owner as well
yeah yeah
I know that's amazing and um yeah
getting people just getting people into your membership
that's probably when
when you're first starting out that it's the hardest thing
isn't it so giving them a really good incentive
a really um
yeah so it's a good time to launch no brainer offer
yeah to get in and get 12 months of your membership
that's a great taster for them
um so that's a great Black Friday offer you can do
and I just want to jump on that a little bit further
cause sometimes people think I don't want to commit to a whole year
you could actually instead do a three month uh
window so if you wanted to do a cohort and say alright
in three months like I'm only going to intake five people
and we're going to do a small group sprint over that time
so let's say we're going to learn how to use AI in that time right
so in that three months you might open it up to just five people
and you might do a VIP version of a
a membership for people to get that sprint
that accelerated sprint to achieve a transformation
and you launch it on that Black Friday
so um
that's another way on how you can do it as well
yeah I really love that because sometimes with even with ads
you know once you got the knowledge and you've got your campaign
your lead campaign and your sales campaign up and running
well yeah
you know you're actually graduated from the membership in a way so
um yeah
I love that idea of a a time frame boost
you know yeah
master some master a topic in that time
yeah like a co taking a cohort through in
you know a three month period or whatever
it's a great idea I think
I think course programs are definitely at that level now
where we have to be showing people that transformation
in that period of time alright
No. 8 on our offers so eight different offers for Black Friday
our last one stace
what is it yes
teaming up with another expert
so and creating that co branded collab experience
so yeah exactly what we're doing
exactly what we're doing I love doing partnerships and uh
collaborations because it means that um
the audience are getting twice the expertise
and it is just such a great opportunity to to um
again accelerate that experience for people
it shares the credibility and shares the experience across um
you know both of our audiences as well
now there is another option for Black Friday
where you could actually do a um
an affiliate so
you might do an affiliate collab with somebody
where they might have a really good Black Friday
but you are an affiliate of them
so you're getting commission based on what you sell for them
um you might even be doing
and this is something that is another great opportunity
leading in before Black Friday is um
you might do reviews and recommendations
and create content about specific products
because people are looking at buying things
leading into Black Friday
so for example I've got a video gear guide at the moment
and so people are looking at buying lights and microphones
and teleprompters and things like that to set up the studio
but they're researching that information now right
so if I can give them a video gear guide now to download which I have
you can get that and details are in the show notes um
but it means that they're going to do all the research now
so when Black Friday comes
they can confidently shop and get the best deal so I'm like
how can you do that for your business
what what resources can you review and give your expertise
uh information on so let's say you're a health coach
you might be um sharing recipes for people so um
as part of your program normally
but instead go and review juices
air fryers slow cookers um fry pans
whatever it is that helps people cook um
those healthy meals and put together a guide
um that
will help them make those decisions
when the Black Friday sales are on
so that's another way on how you can do a um
a collab offer
where you are giving your expertise and reviewing other things
and you might have an Amazon shop
so then you can actually get that commission
and that's another partnership program that you can do
where you actually get commission uh
for what you're selling as well so amazing alright
well there's our eight offers
so to recap we've got the core offer cash boost
where you are essentially doing an upgrade of your core offer
we got the bundle offer which is packaging up
you know three things that already exist that you sell into an offer
what else do we got the mini offer
stace love the mini offer we got the Ascension offer
yup and the done for you done with you offer
the event or experience offer
the membership recurring offer
and the partnership collab offer as well amazing okay
so for anyone that does want to uh
get their Black Friday campaign organized before we hit November
and getting before everyone else
then Stacey and I are running a Black Friday lead machine
we kick off when Stacey 22nd of October and it runs for 3 days 22nd
23rd 24th of October
Two hours that you're going to spend with Deb and I
and we're going to help you build your offer
create your content to market your offer
and then set up your ad campaigns as well in those 3 days yeah
and think about this
what's the return on your investment if you spent three days with us
I just think about
that's thousands of dollars in potential revenue that you can make
and also build your list as well um
in that time and if you're like us
you know where we're so busy
we never get around to things
we think we're going to get around to things or we start things
this is your perfect time to body double with us to get it done
and also get unstuck
if you you know you think I'm not quite sure how to do this or this
you've got our expertise over that three days
now we've given you an early Black Friday offer
so you can get $200 off the Black Friday leave machine
now the details are in the show notes
and for those that want the VIP version
we have templates
and a 1 to 1 session that you can spend with us as well
so now tomorrow's episode
we are talking about the magic numbers for your offers
so you've got your offer and tomorrow
we're going to be talking about the pricing psychology
that helps convert um
buyers and and there is a science to it
there's lots of actual um
scientific study
and I'm going to share with you what those magic numbers are
until then we'll see you in the next episode
I'm Deb Szabo Stacey Hughes see you tomorrow bye