Black Friday Ads 2025: How to Amplify Your Offer Fast

How to Amplify Your Black Friday Offer with Ads (Without Wasting Your Budget)

You’ve nailed your Black Friday offer. Your pricing is spot-on. Your visuals are ready to go. But if you stop there — you’re leaving sales on the table. The secret to a truly successful campaign is amplification. And that’s where Facebook and Instagram ads come in.

Why You Need to Amplify Your Message

The biggest mistake small businesses make during Black Friday is assuming that one email or a few social posts will be enough.

The truth? You need more eyes on your offer.

Ads aren’t just about shouting louder — they’re about getting your message in front of the right people at the right time.

As Facebook Ads Expert Stacey Hughes says:
“You can have the best offer in the world, but if no one sees it — it won’t sell. That’s what ads do: they amplify.”

Start Your Ads Now, Not the Week of Black Friday

If you’re reading this before late November, the best time to start running your ads is… right now.

Here’s why:

• Ad costs skyrocket closer to Black Friday.

• Meta (Facebook + Instagram) needs time to “learn” who to show your ads to.

• You can build a warm audience now that’s cheaper and easier to convert later.

Instead of waiting for the sales weekend, start with list-building ads:

• Run a small daily budget (even $5–10/day works).

• Offer a freebie, lead magnet, or waitlist signup for your Black Friday deal.

• Use this “warm-up window” to get people on your email list before your big sale.

So when Black Friday hits, your audience already knows, likes, and trusts you — and Meta knows exactly who to target.

Two Campaigns You Need to Run

1. Lead Generation Campaign (Now)

Run this in October and early November.
Offer something of value — a guide, a quiz, or a waitlist for your Black Friday deals.

Example: Deb’s Video Gear Guide, which runs at just $5/day and consistently brings in new leads.

2. Sales Campaign (Black Friday Weekend)

Once your warm audience is built, switch focus to sales.
Run ads that target:

• People on your email list

• Website visitors

• Instagram and Facebook engagers

This is called retargeting, and it’s where the magic happens.

Your Ads Don’t Need to Be Complicated

Meta advertising can feel confusing — we get it.
The trick is to ignore the noise and focus on three things:

1. Your creative (what people see)

2. Your copy (what people read)

3. Your audience (Meta will find them — don’t overthink it!)

You no longer need to micro-target by demographics or interests. Meta’s algorithm knows everything about your ideal buyer already — so let it do the heavy lifting.

What to Include in Your Ad Creative

The biggest mistake people make? Running just one ad.

You want to give Meta a variety of creative options so it can find what converts best.

Here’s your ad mix:

• ✅ Static image ad — eye-catching and on-brand

• ✅ Carousel ad — tells a story or showcases testimonials

• ✅ Video ad (talking head) — you on camera, building connection

• ✅ Video ad (B-roll) — product visuals or lifestyle clips

People might scroll past your video but engage with your image — or vice versa. Different formats work together to build familiarity and trust.

Budget Basics

Your ad spend doesn’t need to be huge to be effective.

💰 For lead generation: Start with $10/day or about $300 total over a few weeks.
💰 For your sales campaign: Scale based on your offer value.

For example, if your product is $300, you can afford to spend $300–$900 in ads, knowing just a few sales will cover your costs and then some.

Remember: Black Friday is a strategic sales campaign, not a random boost. So it’s worth investing more than you would in a regular lead magnet campaign.

Retargeting: Your Secret Weapon

Your warm audience — the people who’ve visited your website, engaged on socials, or joined your list — are gold.

During your Black Friday sales window, retarget them first.
These people already know you, so your copy can be more direct, more personal, and more confident.

This approach not only converts better but also costs less — because you’re not paying to reach cold strangers.

Don’t Let Meta Scare You

If the thought of navigating Meta Ads Manager makes you want to hide under your desk, you’re not alone.

That’s exactly why we created the Black Friday Lead Machine — so you can stop guessing and start building campaigns that actually work.

Over three days, you’ll:

• Build your offer and funnel (Day 1)

• Create scroll-stopping content (Day 2)

• Set up your ads with Stacey’s step-by-step guidance (Day 3)

You’ll walk away with your campaign ready to go — and the confidence to use what you learn for every future promotion.

Call to Action

Want help pulling your whole campaign together from your visuals to your offer and ads?

👉 Join The Black Friday Lead Machine  - our 3-day sprint where we help you build your offer, create your content, and launch your ads before November hits.

Deb Szabo is the creator of Content Catalyst, helping coaches turn content into clients using AI and smart systems. Learn more at debszabo.com or follow @debszabo_ on Instagram.

Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads for coaches and service businesses. Work with Stacey at staceyhughes.co.

Want the full breakdown? Listen to the complete conversation on the Content Catalyst podcast. ⬇️