Content Catalyst July Topic - Build your Content Library

10 Ways to promote your business for free

10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide

When I first started my career I worked in advertising and I saw first hand how much people spent to promote their business.

Fast forward to today and we have the power to do this for free.

Here are 10 ways you can promote your business for free online.

1. Social Media

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok offer incredible opportunities to reach a global audience for free. You can create and share videos, posts, and stories to engage with your audience and build your brand.

2. Google My Business

Google My Business is a powerful yet under utilised tool. Setting up and regularly updating your Google Business page can significantly enhance your discoverability, especially for local searches. This free tool allows you to appear in local search results for events and on Google Maps, making it easier for potential customers to find you.

3. Email Marketing

Building an email list is crucial because it allows you to communicate directly with your audience. Unlike social media followers, your email list is something you own, providing a reliable way to reach your customers even if social media platforms change their algorithms or policies. Regular newsletters and email campaigns can keep your audience informed and engaged.

4. Blogging

Maintaining a blog on your website can improve your SEO and help you reach a broader audience. Blogs are essential for sharing valuable content that addresses your audience's needs and interests, driving traffic to your site. Consistent blogging can establish you as an authority in your field and keep your audience coming back for more.

5. Podcasting

Starting a podcast can help you create long-form content that can be repurposed across various platforms. Podcasts are an excellent way to share your expertise and connect with your audience on a deeper level. They also provide an opportunity to interview industry experts and offer valuable insights to your listeners.

6. YouTube

YouTube is like having your own TV channel. You can create and share video content to demonstrate your expertise, showcase your products, and engage with your audience. Videos are highly engaging and can be easily shared across other social media platforms, amplifying your reach.

7. Articles and White Papers

Writing articles and white papers can establish you as an authority in your field. Sharing these documents across different platforms can help you reach new audiences and build credibility. These in-depth pieces of content can provide valuable information to your audience and position you as a thought leader.

8. Direct Messages

Engaging with your audience through direct messages on social media or email can create a personal connection. Sending personalised messages can significantly enhance your engagement and conversion rates. This direct form of communication can help you build stronger relationships with your audience and convert leads.

9. Website Optimisation

Your website is a powerful tool for promoting your business. An optimised website will help conversions, and can include all necessary information about your products, services, and ways for people to connect with on social media. It can improve your search engine rankings and provide a better user experience.

10. Live Streaming Events

Live streaming events are an excellent way to engage with your audience in real-time. They allow for immediate interaction, making them a powerful tool for building relationships and showcasing your expertise. Live streams can be used for product launches, Q&A sessions, and behind-the-scenes looks at your business. They are ideal for time poor business owners as there is no editing afterwards. However, this content can be repurposed for short form content as well.

Promoting your business for free is entirely possible with the right strategies and tools. You can significantly enhance your visibility and reach. Remember, consistency is key. Regularly creating and sharing valuable content will help you build a strong online presence and attract more customers.


Many people however, don't have a Content Marketing Strategy in place to help them do this successfully. This is why I'm hosting an in person workshop 9th July, only a handful tickets remain


Listen to the Podcast Episode for a more in-depth discussion 

Watch on Youtube


**Links and Resources:**

Content Catalyst Membership

Content Marketing Workshop In person - Hunter Valley Tuesday 9th July

Connect with Deb Szabo:

I'm Deb Szabo, a marketing strategist and video coach. I help people get clear on their messaging and provide them with tools and techniques to get more visible using content marketing and video, so they can make more money.

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- Facebook

- LinkedIn 

- YouTube


This blog is for you if you're interested in;
- Content Marketing Strategy
- Free Business Promotion
- Social Media Marketing
- Google My Business
- Email Marketing
- Blogging
- Podcasting
- YouTube Marketing
- Live Streaming
- Website Optimisation




Grow with Video Marketing is a membership for businesses wanting understand how to better use video in their marketing to connect with their customers and increase sales.

You get access to the most up to date essential education and techniques to help you build your business using video marketing strategies.